The Norman Firecracker 5K is set to light up Oklahoma on July 4, 2025—and this year’s race swag is already turning heads. In collaboration with the race team, X T-shirt designed a one-of-a-kind sun-activated shirt and a color-changing medal that’s fueling excitement well before race day.
🏅 The Medal: A Star That Shines (and Shifts)
● Indoors: A sleek silver star medal featuring a fun, patriotic firecracker character.
● Outdoors: Under sunlight, the medal bursts into bold red and blue—perfectly capturing the spirit of the 4th of July.
This interactive transformation makes the medal not only memorable, but also highly shareable. Runners can’t resist posting it.
👕 The Shirt: Red, White, and Boom
The performance tee looks like a clean white shirt with a centered race logo—until runners step into the sun.
That’s when a pattern of red and blue stars appears, creating a vibrant, U.S. flag-inspired effect.
● Sunlight-activated (UV only)
● Designed for visual impact and Instagram-worthy race photos
“It feels like you’re stepping into the holiday when the stars appear,”
says Ryan, founder of X T-shirt.
🧠 Why Pre-Race Swag Matters
● Builds early buzz – Social media teasers get runners talking and drive registrations
● Reinforces event identity – Design ties directly to the race theme and date
● Elevates participant experience – Runners are emotionally connected before race day even starts
👋 About Us
At X T-shirt, we turn race merchandise into marketing engines.
We specialize in:
✔ Sun-activated and color-changing swag
✔ Custom medal and apparel design
✔ Fast turnaround + low MOQs
✔ Pre-race strategies that get results
🎯 Want your next race to stand out—before runners even hit the course?
Let’s connect: magicraceshirts.com
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