Acquisition by ENM Holdings / EnMotive further builds the infrastructure driving the digital transformation of the marketplace.


Los Angeles, CA (January 15, 2020) – imATHLETE (, a world-class registration, marketing and data management leader for the sports industry, has been acquired by Chicago-based ENM Holdings.

ENM Holdings is the investment arm of EnMotive, LLC, a timing, marketing, event production and registration leader.  The acquisition brings imATHLETE into the portfolio of one of the largest event services companies in the world.

Jeff Matlow, the founder and CEO of imATHLETE, has excitedly assumed a senior role in the organization and is an integral part in the evolution and advancement for both imATHLETE and EnMotive. The imATHLETE website, brand and staff will not only remain, but the acquisition further supports both imATHLETE’s and Matlow’s commitment towards driving growth for all companies within the endurance sports sector.

“This new relationship adds rocket fuel to my vision for the industry,” exclaims Jeff Matlow.  “The resources and solutions we have now are far beyond the scope of any other organization.  And what’s even more amazing about it, is that the industry doesn’t yet know our full power.   I can’t wait to begin revealing to companies how much we can now positively impact their business.”

Launched in 2010, imATHLETE quickly solidified its position as an innovative and disruptive leader in the sports technology industry. The company has supported tens of thousands of events with registration, e-commerce and fundraising technology.  Additionally, imATHLETE provides invaluable marketing consultation for its partners, and touts the world’s leading marketing and CRM solution. Jeff Matlow, is a respected leader in the industry, the originator of the wildly popular Data Insight Series, and the President of the Running USA Board of Directors.

“We are ecstatic about joining forces with imATHLETE and more importantly, Jeff,” says Steve Ginsburg, CEO of EnMotive. “Jeff and his team are equally dedicated to our mission of Quality, Service and above all else, Integrity!”

imATHLETE and EnMotive together become the only organization that brings an all-in-one technology, marketing and race day solution for any event in the sports industry.   To learn more, contact

About EnMotive

EnMotive is one of the largest timing and race production companies in the United States who delivers a robust suite of services that includes race registration, fundraising, volunteer management, on-site solutions, timing, marketing and photography. Based in Chicago with 11 offices across the country, EnMotive partners with hundreds of races throughout North America, including Detroit Free Press/TCF Bank Marathon, Christie Clinic Illinois Marathon, Atlanta Track Club, Drake Relays, Chicago Bears and Tennessee Titans. To learn more, please visit or contact


imATHLETE is a world-class registration, marketing and data management technology provider. with the social communities inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE technology transforms the relationship between event organizers and their participants. Partners include Bike New York, OneAmerica 500 Festival Mini-Marathon, Detroit Free Press/TCF Bank Marathon and M3S Sports.  To learn more about imATHLETE, visit Better yet, visit their blog at or contact