San Diego businesswoman and proponent of running, walking remembered by family, friends, and local community

SAN DIEGO, Calif.— In Motion Events founder Lynn Flanagan passed away in her home surrounded by her family on Oct. 6 at the age of 82. The running and walking event industry trailblazer launched her woman-owned and family-operated business in 1981, creating and supporting some of the most beloved fitness events in Southern California before retiring in 2009. A tribute to Flanagan is planned to take place at the annual Carlsbad Marathon on Jan. 14, 2024.

“As an avid runner, a friend asked my mom to help produce a run for their organization and the rest is history,” said Christine Adams, Flanagan’s daughter and CEO and co-owner of In Motion Events. “My mother’s passion for running and compassion for people was the perfect combination to make In Motion a successful company that lives on today. We miss her dearly, but know that her legacy lives on in us and in every participant who crosses our finish lines.”

In Motion Events both produces their own signature, owned events and creates top-notch events for their clients throughout Southern California. Their portfolio includes the Carlsbad Marathon, Half Marathon & 5K, the Kids Marathon Mile At LEGOLAND®, GOVX San Diego Half Marathon & 5K, America’s Finest City Half Marathon & 5K, the Vista Strawberry Run, the Ovarian Cancer Alliance Teal Steps Walk, Live Well San Diego 5K, and the Komen Inland Empire More Than Pink Walk®.

Flanagan was born on Nov. 10, 1940, in Michigan to parents Jack and Alice Flanagan. She grew up alongside her siblings John, Mark, Chris and Mary. She was the mother of four children: Katie Johnson, Pat Flanagan, Ellen Larson, and Christine Adams. Larson and Adams continued the In Motion Events legacy and took on day-to-day operations after Flanagan’s retirement. In her retirement, Lynn found a passion for painting and for writing, penning a memoir titled, “A Life in Motion.” Lynn enjoyed time with her family and friends, reading, shopping, running, and walking.

For more information on In Motion Events, visit

About In Motion Events

In Motion Events is a full-service, turnkey event marketing and management firm based in San Marcos. The family-owned and operated business has been working with Southern California-based races and events since 1981. In Motion Events’ mission is to produce the very best running and walking events possible that are a credit to their company, to their sponsors, and the community in which they are held. For more information on In Motion Events, visit