Location: Pleasant Grove, UT
Company: Laurel Innovations, Inc.
About Us
Laurel is a fast-growing, AI-driven timing and tracking platform used by more than 220 races and 350,000 athletes, including Motiv US, the Boston 10K for Women, and the Houston Half. Instead of big, bulky timing mats, Laurel uses patent-pending micro-checkpoints placed as frequently as every quarter mile to track athletes with far greater accuracy. This gives spectators better live tracking and instant AI-driven race recaps, and gives race directors true course visibility – real-time insight into athlete location, elite-pack and lead-group surges, where the field is thinning, and when an athlete has stopped moving. Laurel’s Command Center adds Back-of-Pack monitoring, non-moving alerts, and critical safety insights, all while helping events operate at a lower overall cost.
Role Overview
The General Accountant will oversee day-to-day financial operations, including accounts receivable, cash flow forecasting, budgeting, and expense management. This role combines hands-on bookkeeping with strategic financial oversight, ensuring Laurel Innovations maintains strong fiscal discipline while scaling rapidly. The ideal candidate is detail-oriented, proactive, and comfortable managing a wide range of accounting functions in a fast-paced, entrepreneurial environment.
Key Responsibilities
● Accounts Receivable (AR): Manage invoicing, customer payments, collections, and reconciliation of accounts.
● Invoices & Quotes: Prepare and issue invoices, track outstanding balances, and generate accurate client quotes.
● Cash Flow Forecasting: Develop and maintain short- and long-term cash flow forecasts to support business planning.
● Budgets & Financial Planning: Assist in creating and monitoring annual budgets, identifying variances, and providing recommendations for cost control.
● Expense Management: Track and forecast parts and operational expenses, including processing employee expense reimbursements.
● Spend Policies & Compliance: Implement, monitor, and enforce corporate spend policies across the organization.
● Credit Card Management: Oversee company credit card payments, reconciliations, and compliance with expense policies.
● Multi-State Registration & Compliance: Support state-level registrations, renewals, and filings to ensure compliance with out-of-state operations.
● Financial Reporting: Prepare monthly, quarterly, and year-end reports for leadership, investors, and auditors.
● Process Improvement: Identify opportunities to improve accounting processes and implement systems that enhance efficiency and accuracy.
Qualifications
● Bachelor’s degree in Accounting, Finance, or related field (CPA preferred but not required).
● 3–5+ years of progressive accounting, bookkeeping, or financial management experience.
● Proficiency in QuickBooks (or similar accounting software) and Microsoft Excel/Google Sheets.
● Strong knowledge of GAAP and multi-entity accounting practices.
● Experience with budgeting, forecasting, and cash flow management.
● Excellent organizational skills and attention to detail.
● Ability to manage multiple priorities in a fast-growing startup environment.
● Strong interpersonal and communication skills, with the ability to work cross-functionally.
Why Join Laurel
● Be part of an innovative company shaping the future of endurance events globally.
● Collaborative, entrepreneurial team culture.
● Opportunity for career growth in a fast-scaling organization.
● Flexible work environment with hybrid/remote opportunities.
Benefits:
● 401(k)
● 401(k) 4% Match
● 401(k) matching
● Employee discount
● Employee stock purchase plan
● Flexible schedule
● Paid sick time
● Paid time off
● Travel reimbursement
● Work from home
Work Location: Hybrid remote in Pleasant Grove, UT 84062