Baton Rouge, LA – FRESHJUNKIE Racing (FJR), a leading sports event management company, is pleased to announce the appointment of Lauren O’Brien as the new VIP and Volunteer Director. Lauren brings with her a wealth of experience and a passion for community engagement, making her an invaluable addition to the FRESHJUNKIE Racing team.

Lauren O’Brien comes to FRESHJUNKIE Racing with a strong background in education, having taught for over 15 years, the last 5 years at St. Aloysius Catholic School. During this time, she demonstrated exceptional leadership and organizational skills while fostering a supportive environment for her students. Lauren’s dedication to teamwork and community involvement shone through as she frequently assisted her husband, Race Director Patrick O’Brien, on weekends during various FRESHJUNKIE Racing events.

“We are thrilled to welcome Lauren O’Brien as our new VIP and Volunteer Director,” expressed Jonathan Dziuba, Managing Partner at FRESHJUNKIE Racing. “Lauren’s extensive experience in teaching, coupled with her commitment to enhancing community connections, aligns perfectly with our core values. Her passion for delivering exceptional experiences and her ability to engage volunteers and VIP guests will undoubtedly elevate our events to new heights.”

In her role as VIP and Volunteer Director, Lauren will oversee all aspects of VIP services and volunteer management, ensuring that FRESHJUNKIE Racing events continue to deliver memorable experiences for participants, sponsors, and guests. With her attention to detail and dedication to excellence, Lauren is poised to play a pivotal role in enhancing the overall event experience and fostering strong relationships within the community


FRESHJUNKIE Racing is an event production company based in Baton Rouge, Louisiana. Producing events since 2010, FJR manages, markets, and produces 24 events annually across Louisiana, Mississippi, Alabama, Florida, Georgia, and Missouri. Creating memorable experiences for 50,000 participants annually, the events produce over $15 Million in economic impact in the communities, 12,000 hotel room nights, and $2.7 Million in charitable impact. For more info visit: