MarathonFoto, the leading provider of endurance sports photography, is seeking a full-time Marketing Specialist to help drive our email, ecommerce, advertising, and social media marketing programs. This role is ideal for a data-savvy marketer who enjoys owning campaigns from concept to reporting and optimization while helping build engagement across multiple digital channels.
Role Overview
The Marketing Specialist will support our digital marketing efforts with a primary focus on email campaigns, ecommerce performance, paid advertising, and social media engagement. You will build and deploy email campaigns, create on-brand graphics, analyze performance year over year, manage ad retargeting efforts, and help grow and engage our online communities. This is a remote-friendly, full-time role reporting into our marketing leadership team.
Key Responsibilities
• Plan, build, and deploy email campaigns in Klaviyo or a similar email marketing platform.
• Segment audiences and set up flows/automations based on customer behavior and lifecycle stages.
• Create on-brand graphic assets (email headers, social graphics, promotional banners) that support campaign goals.
• Collaborate with internal stakeholders to gather content, approvals, and timing for campaigns.
• Monitor campaign performance (open rate, click rate, conversion, revenue, etc.) and provide clear reporting.
• Analyze year-over-year performance for key campaigns and events and recommend specific adjustments.
• Test subject lines, creative, send times, and segments to continuously improve results.
• Maintain and optimize email templates and asset libraries for efficiency and consistency.
• Support ecommerce merchandising and promotions (landing pages, product features, offers) to maximize conversion.
• Manage ad retargeting campaigns across digital advertising platforms to improve customer conversion and return on ad spend.
• Oversee overall social media activity, including posting content, monitoring engagement, responding to comments, interacting with tagged content, reviewing screenshots/shared posts, and helping foster community engagement across platforms.
• Ensure all marketing activities support a seamless and positive ecommerce customer journey.
Required Qualifications
• 2+ years of hands-on experience with email marketing platforms such as Klaviyo (or similar tools like Mailchimp, Iterable, Campaign Monitor, etc.).
• Demonstrated ability to build and send email campaigns, set up flows/automations, and manage lists/segments.
• Strong understanding of email marketing best practices, including deliverability, compliance, and mobile-first design.
• Experience managing paid social or digital ad retargeting campaigns.
• Graphic design skills and experience creating digital marketing assets using tools such as Canva, Figma, Adobe Photoshop, or Illustrator.
• Solid understanding of ecommerce fundamentals (funnels, conversion rates, AOV, cart abandonment, promotions, and attribution).
• Experience managing or supporting brand social media accounts with a focus on engagement and community interaction.
• Comfortable working with data, including year-over-year comparisons, to identify trends and drive action.
• Ability to build clear performance reports and communicate insights and recommendations.
• Strong attention to detail, organization, and ability to manage multiple campaigns with varying timelines.
• Self-starter comfortable collaborating remotely in a fast-paced environment.
Nice-to-Have Experience
• A passion for the running industry
• Experience in sports, events, endurance running, or photography industries.
• Familiarity with Shopify or other ecommerce platforms.
• Basic knowledge of HTML/CSS for email template tweaks.
• Experience with A/B testing tools and web analytics (Google Analytics or similar platforms).
Schedule and Compensation
• Full-time position.
• Flexible schedule with some availability needed around major race events and key promotional periods.
• Compensation commensurate with experience.
To Apply
• To apply, pleae send your resume and a brief cover letter to HR@marathonfoto.com