Iconic Artists Group and Mascot Sports to Produce a 5K Run and Wellness Day, Celebrating the Music of The Beach Boys in the Heart of Santa Monica on the Third Street Promenade
Santa Monica, CA (April 17, 2026): Newly announced, The Beach Boys singer, songwriter and founding member Mike Love will be onsite for the inaugural BEACH BOYS 5K & WELLNESS DAY, leading a special pre-race meditation at the start line, bringing a moment of mindfulness and intention to kick off the day’s festivities. Immediately following the meditation, a dedication ceremony will take place, further honoring the band’s cultural legacy and deep ties to California.
For more than 60 years, The Beach Boys have personified and shared the California Dream and Endless Summer spirit embodied in their timeless classics such as “Surfin’ U.S.A.,” “I Get Around,” “Wouldn’t It Be Nice,” “Fun, Fun, Fun,” “Surfer Girl,” and more. Now, that
sun-drenched, fun-loving attitude has inspired the creation of this event, to be held in the heart of Santa Monica on the Third Street Promenade on May 16, 2026.
“As a veteran meditator and yoga practitioner, I am thrilled and honored to be a part of this special day in Santa Monica, my backyard, celebrating wellness and community. Congratulations to everyone participating in the 5K run, remember, take good care of your feet, stretch, hydrate, but most of all have FUN FUN FUN. Namaste.” – Mike Love
“The legacy of The Beach Boys goes well beyond music; it is synonymous with beach culture. Events like the Beach Boys 5K bring that spirit to life in a tangible way, drawing visitors, energizing our local businesses and reminding us why this city is so special. This is exactly what our city’s burgeoning renaissance is all about: creating vibrant, large-scale experiences that bring people together, celebrate our roots and spark real economic vitality throughout Santa Monica.” – Santa Monica Mayor Caroline Torosis
This event marks the 60th anniversary of the legendary Pet Sounds album with a sun-soaked celebration of health, harmony and “Good Vibrations.” The Beach Boys 5K & Wellness Day combines a wellness-and-pet-themed festival featuring live music and fitness experiences with a community 5K run or walk. Move, groove and celebrate the timeless spirit of California’s most beloved soundtrack.
Event highlights include:
● “Fun, Fun, Fun” Runs:
○ The Beach Boys 5K. Sign up for The Beach Boys 5K! It’s a 3.1-mile race along Ocean Ave. Participants will take in sweeping views of Santa Monica beach and earn an exclusive finisher’s medal after crossing the oceanfront finish line.
○ “Pet Sounds” Pooch Run: Sign up with your best friend for this doggy dash. All dogs who complete the run will receive their own edible finishers medallion.
● “You’re So Good to Me” Wellness Activations: from guided meditations and spin classes to warm up yoga and cold plunge sessions, reset the mind and body with holistic wellness experiences.
● “Don’t Worry Baby” VIP Beer Garden: hang out and cheers, dance, sip and sing along to The Beach Boys’ classic records, spun by DJ’s, along with new music by up-and-coming artists.
Leading up to the May 16th event, organizers are dedicated to supporting the community’s wellness journey. Runners and walkers can prepare for the 3.1-mile course by training to a curated “Run, Run, Run” Beach Boys 5K Run Playlist. This mix of upbeat, iconic hits and motivational B-sides for discovery is specifically designed to keep participants on pace and is available now on Spotify.
Iconic Artists Group and Mascot Sports are working with Bravado, Universal Music Group’s brand management and merchandise company, to develop this event.
The Beach Boys 5K & Wellness Day is open to the public. For more information, visit http://thebeachboys5k.com. To RSVP for the Beach Boys 5K & Wellness Day and purchase tickets visit https://runsignup.com/Race/CA/SantaMonica/TheBeachBoys5KWellnessDay
EDITOR’S NOTE: While The Beach Boys are not scheduled to perform at the Beach Boys 5K & Wellness Day, their legendary music will be celebrated throughout the festival programming.
About Mascot Sports: Mascot Sports is the world’s leading talent-led running and wellness agency, producing national tours and experiential events at the intersection of music, culture, and movement. Founded by endurance sports veteran and competitive athlete Ryan Dawkins, Mascot builds experiences that function like tour stops, not races, drawing tens of thousands of participants across major U.S. markets. Current and past properties include Diplo’s Run Club, Gunna’s Wunna Run Club, Run Travis Run with Travis Barker, the Golden State 5K, the Warner Bros. DC Wonder Woman Run Series, the SF Giants’ Giant Race, and the Bay Bridge Half Marathon, named a top global experience by Runner’s World Magazine. Named to the Inc. 5000 list of America’s fastest-growing private companies and ranked 12th on the San Francisco Business Times Fast 100, Mascot has become the defining force in talent-driven fitness experiences. For more information, visit mascotsports.com.