Partnership with Altra Running begins with 48th MCM
QUANTICO, Va. and DENVER, Colo. (July 11, 2023) – The Marine Corps Marathon Organization (MCMO) announced today that Altra Running has come onboard as the new Marine Corps Marathon (MCM) footwear partner starting with the 48th MCM Weekend in October.
“Altra Running is an inspirational company that is evolving the shoe industry with great options for both ‘every climb and place’ and every runner,” said Alex Hetherington, director of MCMO. “Their footwear’s combination of form, fit and functionality for all lends to ideals honored by the Marine Corps Marathon Organization. We couldn’t be more pleased to partner with Altra as the footwear sponsor of the MCM.”
Altra specializes in unique running shoes designed for comfort and technical terrain. Their FootShape™ and Balanced Cushioning™ comfort brings top-of-the-line road running shoes, trail running shoes and hiking shoes to every runner regardless of their desired distance and terrain.
“We are thrilled to be the footwear sponsor of the Marine Corp Marathon,” said Sr. Director of Marketing for Altra Running Reyna Alishio. “This is a race that is rich in history and honors those who have served our country. Named ‘The People’s Marathon’, the Marine Corp Marathon aligns with our values of being for the people and offering shoes for every runner to unleash their human potential. Our partnership with Marine Corp Marathon will help us continue to inspire and serve every kind of runner.”
Altra Running will host an activation at the MCM Health & Fitness Expo at the Gaylord National Resort & Conference Center on October 27 and 28 where runners will be able to purchase Altra products.
About the Marine Corps Marathon:
The Marine Corps Marathon (MCM) is one of the largest marathons in the world. Recognized as “Best Marathon in the Mid Atlantic,” and the “Best Marathon for Charities,” the MCM honors honor, courage and commitment of its participants. Also known as “The People’s Marathon,” runners from all 50 states and more than 50 countries participate in the MCM, the largest marathon not to offer prize money. No federal or Marine Corps endorsement is implied. Connect with the Marine Corps Marathon on Facebook, Twitter, Instagram, and YouTube. #RunWithTheMarines
Altra was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah. Since the beginning, the goal has been to create innovative and purposeful running shoes that help people run more naturally. Altra’s unique platform includes a Footshape™ toebox that allows the toes to relax and spread out which enhances stability and encourages natural running form. Balanced Cushioning™ platform that positions the heel and forefoot at an equal distance from the ground, cultivating optimal alignment, better form and a low-impact landing. Altra is on a mission to unleash human potential by inspiring the world to move naturally. Be a part of our journey and follow along on Instagram, Twitter and Facebook. #altrarunning