August 15, 2026 – Race Entry, a proven race growth and management software, adds a Sponsor and Contractor Customer Relationship Manager (CRM) to its Sponsor Suite. With this integrated tool, you can stay organized and close more sponsor deals.
Sponsor & Contractor CRM for Race Directors
With Race Entry’s Sponsor & Contractor CRM, you can streamline operations for your sponsor team:
● Set Goals & Track Progress – Create custom goals for your team and view real-time progress towards those goals.
● View Full Sponsor Sales Cycle – Get insights on where to improve your sponsor sales cycle by tracking transitions from prospect to interested to sold to renewed. You can also see this data by race year.
● Send Emails – Email sponsor prospects individually without leaving the CRM.
● Add Notes – Keep track of conversations and important details so you don’t forget.
● Keep Ownership Clear – Avoid disputes over sponsor deals by assigning team members to each sponsor prospect.
Smoother operations and deeper insights into your sponsor sales helps you keep your team accountable and improving.
The Sponsor & Contractor CRM is also fully integrated with Race Entry’s other tools:
● Checklist Integration – Create tasks like phone calls that get automatically added to Race Entry’s project management tool Checklist.
● Sponsor Management Integration – Link contacts to sponsors added to your Sponsor Management page.
● Forecasting Integration – Track revenue from your sponsor deals automatically with Race Entry’s Forecasting tool.
With these integrations, the Sponsor & Contractor CRM is built to ensure you have the information you need automatically communicated across our tools, so you don’t have to add anything twice.
The Sponsor Suite for Race Directors
The Sponsor & Contractor CRM is the latest upgrade to Race Entry’s Sponsor Suite that helps you grow sponsor sales and streamline your offers.
Grow Your Sponsor Sales
● Customizable Online Sales Page – Customize your online sponsor sales page with images. The page automatically includes your sponsor categories, inclusions, and pricing once you’ve set up your sponsor program.
● Quick Invoicing – Quickly email sponsors invoices that they can pay online. You can also mark check payments.
● Automated Renewals – Set up custom renewal date and messaging for automated, personalized renewal email invitations and invoices. Select which sponsors receive these emails.
● Sponsor a Race Listing – Automatically get your race listed on our “Sponsor a Race” page to help prospective sponsors find you.
Streamline Your Sponsor Offerings
● Autogenerated Promo Codes – Add free entries to sponsor categories then unique promo codes will be included in confirmation emails when companies purchase those sponsor categories.
● Sponsor Promotions – Boost your sponsors’ sales opportunities with special offers listed on an automatically created page.
● Automated Logo Placement – Simplify logo visibility on your marketing page and in email footers with automatic inclusion and organization by category.
With Race Entry’s Sponsor Suite, you’ll take your sponsor program to the next level.
About Race Entry
Founded by a race director, Race Entry’s race management software delivers effective solutions for race directors and event organizers. Race Entry’s one-stop shop simplifies event management from registration and expo booth sales to sponsorship, fundraising, and even merchandise sales. Races sell more registrations with Race Entry’s suite of trackable, effective growth tools. And, Race Entry’s software is free with no contract required.
To simplify and sell more, visit raceentry.com.