by Gretchen Teske
Davenport’s beloved road race will continue to be known as the Quad-City Times Bix 7 after the two entities agreed to a 10-year contract.
The newspaper has been the title sponsor since 1981 and played a pivotal role in shaping and growing the race into what it is today, Race Director Michelle Juehring said.
“The Quad-City Times has been alongside us every step of the way, helping tell the story of a race that began with just 84 participants in 1975 and has grown into one of the most celebrated events in our region and beyond,” she said. “As we prepare for the 52nd running, we are thrilled to officially continue this partnership and look forward to inviting our community to once again ‘Run with the Best.’”
The Quad-City Times Bix 7 represents the best of what the Quad-Cities community has to offer, said Rob Cravaritis, president of the Iowa division for Lee Enterprises and president of The Quad-City Times. Continuing the sponsorship, he said, reflects the Times’ long-term commitment to the community.
“I believe strongly in supporting traditions that bring people together, promote health and wellness, and showcase the spirit of the Quad-Cities. Continuing this relationship reflects our long-term commitment to local impact, community storytelling, and celebrating one of the region’s most iconic events,” he said.
This year marks 46 years that the Quad-City Times has sponsored the race. It began with Quad-City Times General Manager Bill Johnston and Editor Dan Hayes hatching a deal with Bix 7 Race Director Ed Froehlich to sponsor the race.
Over the years, The Times dedicated staff to the event and even lent its parking lot to the post-race party. The Quad-City Times has since moved from the building at 500 E. River Drive and the building has been listed for sale.
Cravaritis said the sale of the downtown building is strictly a real estate matter and has no impact on The Times’ commitment to the race or the community.
“Our decision to extend and strengthen this partnership reflects the significance of the event and stands entirely separate from our downtown facility transition,” he said.
The Bix 7 has expanded over the years, adding extra events in addition to the 7-mile road race, such as the Arconic Jr. Bix, Prairie Farms Quick Bix and the MercyOne Genesis Brady Street Sprints. New as of 2024, the Bechtel Trust Sr. Bix offers those 50 or older a chance to run or walk a shorter route on flat ground.