In today’s competitive endurance event space, medals are no longer just shiny souvenirs. They’re brand touchpoints, Instagram moments, and emotional anchors for every runner who crosses your finish line.
That’s why more and more race directors are turning to Magic Race Medals—custom medals that change color in sunlight, and sometimes even double as functional tools like bottle openers, etc. These medals don’t just mark the end of a race—they extend your event’s impact long after the last runner finishes.
How Do Magic Medals Work?
Magic Race Medals use UV-reactive coating that transforms when exposed to sunlight. Indoors, they appear classic and clean. Outdoors, they burst into vibrant colors—often revealing new layers of the design that weren’t visible before.
Some designs feature:
● Color-changing effects (e.g., white to red/blue, and other custom colors)
● Built-in bottle openers or magnet backings
● Dual themes that shift with light (e.g., sunrise vs. sunset effects)
The result? A medal that reacts with the environment—creating an unforgettable, photo-worthy moment for your finishers.
Medals That Market Your Race
We all know how important organic social sharing is for a race brand. Magic medals are built for it.
Runners love showing off gear that surprises people. One photo of a medal changing color in sunlight is enough to generate hundreds of comments, shares, and impressions. That kind of exposure doesn’t just impress participants—it makes your event more appealing to sponsors looking for high-visibility activation opportunities.
✉️ Want to See the Magic for Yourself?
We offer free sample medals so you can experience the transformation in person. Just reach out, and we’ll get one in your hands.
Your race deserves more than a generic medal.
Let’s make something runners will never forget.
➡️ Learn more at https://xmedals.com/