NYRR Job: Director, Event Brand Marketing

 

To apply: https://app.jobvite.com/j?bj=oUEDffwa&s=runningusa.org

About NYRR

New York Road Runners was founded in 1958 when a small group of passionate runners vowed to bring running to the people and has grown from a local running club to the world’s premier community running organization. NYRR’s mission is to empower everyone, of all ages and abilities—beginners and competitive athletes, the young and the elderly, adult professionals and underserved schoolchildren—to improve their health and well-being through the power of running and fitness.

NYRR’s races, community events, instruction and training resources, and youth programs give hundreds of thousands of people each year the motivation, know-how, and opportunity to start running and keep running for life. NYRR’s premier event, the famed TCS New York City Marathon, attracts the world’s top pro runners and committed amateurs alike while also raising millions of dollars annually for charity and driving economic impact for the City. But NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire more than 100,000 kids in underserved communities in New York City, all 50 states, and around the world.

Headquartered in New York City, NYRR implements a unique nonprofit model that teams contributed and earned income to make all its efforts possible. To learn more, please visit www.nyrr.org.

New York Road Runners is an Equal Opportunity Employer

About the Department

New York Road Runner’s Marketing and Communications department is charged with managing the organization’s creative services, editorial, advertising, PR, pro athlete, broadcast and video, and digital operations. The team’s efforts build upon NYRR’s recent brand initiative and Run for Life platform as the organization seeks to tell the bigger NYRR story of huge positive impact; our ongoing focus on broadening our engagement with runners of all types; our efforts to strengthen our alignment with, and support of, our corporate partners; and our opportunity to unlock the power of our community in supporting our youth-and cause-related efforts.

About the Position

The Director, Event Brand Marketing will set brand marketing’s strategic vision for all New York Road Runners in person and virtual races. Looking over marketing plans for 30+ races annually, including the TCS New York City Marathon, United Airlines NYC Half, amongst others. This position sits as a lead within the Marketing and Communications department, reporting to the Senior Director, Brand and Studio.

Job Responsibilities (primary and secondary duties):

Lead Duties and Responsibilities

Promote team culture that coincides with NYRR mission and core values.

Provide leadership and guidance to Brand Events team direct reports.

Effectively manage employee performance through communication of expectations and standards.

Provide effective feedback and coaching to direct report, including but not limited to NYRR’s annual employee coaching process.

Ability to work at NYRR events, weekends as needed.

Brand Marketing Responsibilities

Manage all NYRR race brand strategy, visual identity, positioning and launch executions.

Develop / maintain brand identities for the races, including logos, signage, race collateral and premiums, advertising & communications materials, and on-site experiences.

Deliver thought-leadership, bring new ideas around race promotion, explore grass-roots marketing and partnership ideas that deliver strategic, innovative, hyper-local awareness to NYRR races.

Develop and manage communications plans, external promotional, and advertising campaigns to meet registration goals for each race.

Build out a robust the consumer journey from registration to race day with marketing team members.

Manage creative needs across internal Studio team and agency partners.

Work collaboratively with internal and external stakeholders to support race needs.

Set marketing KPIs for races.

Oversee signage plans (including hard and digital signage).

Work collaboratively with internal Experiential team on Expo and race week experiences.

Collaborate with Partnership team to ensure partner integration across all contracted assets.

Manage budget and process invoices for all owned events and programs.

Supervisory Duties and Responsibilities

Effectively manage employee performance through communication of expectations and standards

Prepare performance appraisals. Work with next level management (directors or department head as applicable) when employee performance does not meet standards

Provide effective feedback and coaching to employees, including potential areas of improvement

Create goals for the team and individual employees

Encourage an environment of transparency, support, development, and growth

Delegate and distribute tasks and responsibilities appropriately

Ensure employees and staff adhere to company policies and procedures

Make decisions based on best interest of organization

Track employee attendance, if applicable

Collaborate with Human Resources as support

Promote team culture that coincides with NYRR mission and core values

Job Requirements:

Experience:

8-10 years of marketing experience on property, agency, or client side

Experience in campaign management, consumer engagement marketing, media planning/oversight

Experience managing internal direct reports and cross functional teams

Experience managing a number of work intensive projects simultaneously

Budget management and P&L experience

 

Education & Certifications:

Bachelor’s Degree from an accredited college in Marketing, Business, or a related field preferred

Master’s Degree or MBA a plus

 

Skills and Attributes:

Proficient in Microsoft Office Suite (Word, Excel, Power Point, Outlook)

Strong attention to detail

Excellent written and verbal communication skills

Strong relationship and team building skills, ability to collaborate effectively to meet diverse stakeholder and partner goals

Ability to meet and perform under tight deadlines, think clearly under pressure, and exercise good judgment

Excellent time, multi-tasking, and project management skills

Proficient in Microsoft Office software programs including Excel, Word, and PowerPoint

 

Other Requirements:

Ability to work in a fast paced, ever changing environment.

Passion for NYRR and our mission.

 

Physical Requirements

Ability to work long hours and work on NYRR events on weekends as needed.