New York Road Runners was founded in 1958 when a small group of passionate runners vowed to bring running to the people and has grown from a local running club to the world’s premier community running organization. NYRR’s mission is to empower everyone, of all ages and abilities—beginners and competitive athletes, the young and the elderly, adult professionals and underserved schoolchildren—to improve their health and well-being through the power of running and fitness.
NYRR’s races, community events, instruction and training resources, and youth programs give hundreds of thousands of people each year the motivation, know-how, and opportunity to start running and keep running for life. NYRR’s premier event, the famed TCS New York City Marathon, attracts the world’s top pro runners and committed amateurs alike while also raising millions of dollars annually for charity and driving economic impact for the City. But NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire more than 100,000 kids in underserved communities in New York City, all 50 states, and around the world.
Headquartered in New York City, NYRR implements a unique nonprofit model that teams contributed and earned income to make all its efforts possible. To learn more, please visit www.nyrr.org.
New York Road Runners is an Equal Opportunity Employer
About the Department
New York Road Runner’s Marketing and Communications department is charged with managing the organization’s creative services, editorial, advertising, PR, pro athlete, broadcast and video, and digital operations. The team’s efforts build upon NYRR’s recent brand initiative and Run for Life platform as the organization seeks to tell the bigger NYRR story of huge positive impact; our ongoing focus on broadening our engagement with runners of all types; our efforts to strengthen our alignment with, and support of, our corporate partners; and our opportunity to unlock the power of our community in supporting our youth-and cause-related efforts.
About the Position
The Director, Event Brand Marketing will set brand marketing’s strategic vision for all New York Road Runners in person and virtual races. Looking over marketing plans for 30+ races annually, including the TCS New York City Marathon, United Airlines NYC Half, amongst others. This position sits as a lead within the Marketing and Communications department, reporting to the Senior Director, Brand and Studio.
Job Responsibilities (primary and secondary duties):
Lead Duties and Responsibilities
Promote team culture that coincides with NYRR mission and core values.
Provide leadership and guidance to Brand Events team direct reports.
Effectively manage employee performance through communication of expectations and standards.
Provide effective feedback and coaching to direct report, including but not limited to NYRR’s annual employee coaching process.
Ability to work at NYRR events, weekends as needed.
Brand Marketing Responsibilities
Manage all NYRR race brand strategy, visual identity, positioning and launch executions.
Develop / maintain brand identities for the races, including logos, signage, race collateral and premiums, advertising & communications materials, and on-site experiences.
Deliver thought-leadership, bring new ideas around race promotion, explore grass-roots marketing and partnership ideas that deliver strategic, innovative, hyper-local awareness to NYRR races.
Develop and manage communications plans, external promotional, and advertising campaigns to meet registration goals for each race.
Build out a robust the consumer journey from registration to race day with marketing team members.
Manage creative needs across internal Studio team and agency partners.
Work collaboratively with internal and external stakeholders to support race needs.
Set marketing KPIs for races.
Oversee signage plans (including hard and digital signage).
Work collaboratively with internal Experiential team on Expo and race week experiences.
Collaborate with Partnership team to ensure partner integration across all contracted assets.
Manage budget and process invoices for all owned events and programs.
Supervisory Duties and Responsibilities
Effectively manage employee performance through communication of expectations and standards
Prepare performance appraisals. Work with next level management (directors or department head as applicable) when employee performance does not meet standards
Provide effective feedback and coaching to employees, including potential areas of improvement
Create goals for the team and individual employees
Encourage an environment of transparency, support, development, and growth
Delegate and distribute tasks and responsibilities appropriately
Ensure employees and staff adhere to company policies and procedures
Make decisions based on best interest of organization
Track employee attendance, if applicable
Collaborate with Human Resources as support
Promote team culture that coincides with NYRR mission and core values
8-10 years of marketing experience on property, agency, or client side
Experience in campaign management, consumer engagement marketing, media planning/oversight
Experience managing internal direct reports and cross functional teams
Experience managing a number of work intensive projects simultaneously
Budget management and P&L experience
Education & Certifications:
Bachelor’s Degree from an accredited college in Marketing, Business, or a related field preferred
Master’s Degree or MBA a plus
Skills and Attributes:
Proficient in Microsoft Office Suite (Word, Excel, Power Point, Outlook)
Strong attention to detail
Excellent written and verbal communication skills
Strong relationship and team building skills, ability to collaborate effectively to meet diverse stakeholder and partner goals
Ability to meet and perform under tight deadlines, think clearly under pressure, and exercise good judgment
Excellent time, multi-tasking, and project management skills
Proficient in Microsoft Office software programs including Excel, Word, and PowerPoint
Ability to work in a fast paced, ever changing environment.
Passion for NYRR and our mission.
Ability to work long hours and work on NYRR events on weekends as needed.