OAKLAND, Calif. (December 1, 2021) – Mascot Sports, a leader in one-of-a-kind endurance sports experiences and creator of Oakland Run Co., is joining forces with Let’s Do This, an online platform that currently partners with hundreds of endurance event organizers in the UK and drives bookings for thousands of events, to relaunch the brand in the U.S. and together grow hyper local, social experiences in the Bay Area. The partnership, which officially launches today as registration opens for Oakland Run Co.’s Livermore Valley Half and the Oakland 5000, includes co-branded merchandise, giveaways and a high-converting race booking experience.
Leveraging the power of its global online community, inspirational content, and industry leading data to increase awareness and endurance event participation, Let’s Do This will activate at all Oakland Run Co. events including the Bay Bridge Half Marathon, Oaktown Half Marathon and Marin Endurance Festival, which open registration on January 1, 2022, and the Oakland Turkey Trot. Additionally, Let’s Do This is an official partner of the Oak Run Crew Class of 2022, comprised of 150 ambassadors from the Oakland area and beyond. Each crew member will receive a co-branded race T-shirt, hat, and other swag.
“Let’s Do This is the perfect partner to help us take Oakland Run Co. events to the next level as we continue to celebrate Oakland through the eyes of our vibrant running community,” said Mascot Sports and Oakland Run Co. CEO Ryan Dawkins. “We’re excited to help Let’s Do This relaunch here in the U.S. and maximize their global expertise to grow the unique endurance experiences we have planned for 2022 and beyond.”
Oakland Run Co. will also partner with Let’s Do This for the first-ever Oak Run Co. House, a 360°-Oakland-fest offering attendees a magical, physical experience dedicated to movement, wellness, mindfulness, and connection. The Oak Run Co. House powered by Let’s Do This launches on April 25, 2022 at the all-new Moxy Hotel in Oakland. The week-long event, featuring Olympian speakers, happy hours, DJ’s, yoga, group runs, mindfulness exercises and more, will lead into the award-winning Bay Bridge Half Marathon, taking place on May 1.
“We are super excited to partner with Oakland Run Co. and be part of the incredible Mascot Sports family,” said Let’s Do This CEO & Co-Founder Sam Browne. “As the online company focused on getting people offline, we believe passionately in inspiring people to create moments that matter by having incredible experiences in real life together. We can only achieve our vision by working closely with the most visionary partners, and Oakland Run Co.’s experiences are as epic as they get!”
Created to make it easier for people to find their perfect race, Let’s Do This is the fastest growing company on YCombinator and has attracted investment from the likes of Usain Bolt and Serena Williams. With over 250,000 consumer visits a month, discovering and booking their next experience, Let’s Do This offers unrivaled data and insight on how participants search, engage, and ultimately book for events.
About Mascot Sports
Mascot Sports is a leader in sports and experiential marketing igniting the rally for innovation through brands, events, and community. Based in Oakland, Mascot Sports was founded in 2017 by veteran endurance sports executive and competitive triathlete Ryan Dawkins, also the recipient of Acquisition International’s 2015 Business Excellence Award for “Best CEO in the Events Sector.” Programs include: Amgen Tour of California, Warner Bros’ Wonder Woman Run Series, Bay Bridge Half Marathon, Haute Route, Spartan Race and Oakland Run Co. For more information, please visit the Mascot website.
About Oakland Run Co.
Oakland Run Co. was founded in 2019 by Mascot Sports to celebrate and unite Oakland’s vibrant running community. Oakland Run Co. connects locals to every running event and meet-up happening in Oakland and throughout the Bay Area, big or small, through its website and digital media channels. It is also the home base for Mascot Sports’ signature Oakland events: the Bay Bridge Half, Oakland 5000, Oaktown Half, and nonprofit Oakland Turkey Trot, in addition to the Field Trip Series partner, Livermore Valley Half and Marin Endurance Festival. For more information, please visit the website.
About Let’s Do This
Let’s Do This is a marketplace for incredible experiences and the moments that make them – using the power of online to get people offline, and creating memories together. Founded in 2017 by Alex Rose and Sam Browne, both passionate runners and cyclists who had experienced the often-arduous process of discovering and entering events, it was created to make it easier for people to find and book their perfect race. The fastest growing company on YCombinator, with a record 24 times over subscribed on seed round, Let’s Do This has attracted investment from the likes of Usain Bolt and Serena Williams, as well as Tier 1 VCs such as NFX & EQT.