Portland’s oldest and longest-running fitness event thrives with investment and demand at an all-time high
PORTLAND, Ore. – The 54th annual Portland Marathon presented by Nike Running is on track for another notable race year, taking place Oct. 4. Last year’s event sold out with nearly 12,000 registrations, and the city signature marathon is expecting an even earlier sell-out for the 2026 edition with registration already up 24% year-over-year. Alongside high demand for entries, notable local companies are signing on as partners at all levels. This includes Nike’s elevation of its sponsorship from official footwear and apparel sponsor to title sponsor, making the Portland Marathon the only event where Nike Running is the title sponsor. Those interested in taking part are encouraged to register soon before entries are gone.
“Our goal with the Portland Marathon presented by Nike Running is to not only provide an amazing racing experience for our participants, but to also showcase the incredible running community that is right here in Portland. Our efforts to spotlight and build that community are translating into major growth and major partnerships,” said Phil Dumontet, CEO of Brooksee, producer of the Portland Marathon presented by Nike Running. “Through our partnerships and local community engagement efforts, we are able to truly immerse our race into the local running community year-round, and build up a race experience that continues to draw a growing crowd.”
In addition to producing all event merchandise, Nike will curate pre-race experiences for all runners, extend volunteer opportunities and offer registration discounts to employees. Nike’s partnership will also feature pre-race experiences, including multiple group long runs in partnership with Foot Traffic to support runners and their journey to race day, as well as a race weekend shakeout run. Those interested in one of the many training runs offered can RSVP or learn more here.
The Portland Marathon presented by Nike Running offers four distances: a marathon, half marathon, 10K and the 1-mile Kids Run, which all offer their own scenic tours of the Portland area. The event also offers a unique spectator experience through its annual “neighborhood cheer station” competition, where running groups and neighborhood associations can gather a group to cheer on participants. This can include fun signs, music, dressing in costumes, or any other unique way the groups come up with to encourage the runners. Participants on the course vote for their favorite cheer station and the group with the most votes takes home a prize of $1,000.
For more information about the Portland Marathon presented by Nike Running, visit www.portlandmarathon.com and follow the event on Facebook, Instagram and X.
ABOUT THE PORTLAND MARATHON PRESENTED BY NIKE RUNNING AND BROOKSEE
The Portland Marathon was established in 1972, and has since grown into one of the state’s largest marathon events hosting up to 15,000 participants. The event includes four distances, a marathon, half marathon, 10K and the Kids 1 Mile Run, which all offer their own scenic tours of the Portland area. The Portland Marathon presented by Nike Running is produced by Brooksee, an endurance event production and services company committed to elevating the event experience for endurance athletes. Brooksee was founded in 2012 and was created in the vision of an all-in-one event production powerhouse where technological innovation and endurance events collide. Brooksee produces a portfolio of premier road races, including the Portland Marathon presented by Nike Running, the Phoenix Marathon, the Las Vegas Marathon, the Mesa Marathon and the REVEL Race Series. For more information, visit www.brooksee.com.