Madison, WI – Run Madtown is thrilled to announce the return of sweetgreen as the official Final Mile sponsor for the 2025 event, reinforcing its commitment to health, wellness, and community engagement. As a leader in fresh, nutritious dining, sweetgreen continues to support active lifestyles and local events that inspire movement and well-being, all the way to the finish line.
Run Madtown, Wisconsin’s premier inclusive running event, welcomes thousands of fabulous flamingoes and their fans each year, with a Half Marathon, 10K, and Twilight 5K through the scenic streets of Madison. The partnership with sweetgreen highlights the shared values of nourishing the body and embracing an active life.
sweetgreen will help flamingoes “finish fresh” at the event with fun and inspirational signs and graphics along the final mile of each event on the Lakeshore Path, when they’ll be “so close you can almost taste it.”
“We are delighted to have sweetgreen back as a sponsor and bringing the freshness as our Final Mile sponsor for Run Madtown 2025,” said Beth Salinger, Owner and Race Director of Run Madtown. “Their commitment to healthy living and sustainability aligns perfectly with our mission of promoting fitness and community, and our flamingoes love to snack and refuel at sweetgreen.”
As part of the sponsorship, sweetgreen will provide post-race offerings featuring their signature fresh, flavorful ingredients to help famished flamingoes refuel after crossing the finish line. While in Madison for the race, athletes and their families can also visit sweetgreen at 652 State Street for healthy and delicious eats.
“At sweetgreen, we believe in fueling healthier communities through real food,” said Wayne Radford, regional marketing manager for sweetgreen. “We are proud to support Run Madtown and its incredible flock, who embody the power of movement and well-being.”
Run Madtown 2024 is set to take place in Madison May 24-25. Registration is now open, and runners of all levels are encouraged to join. For more information on the event and how to participate, visit RunMadtown.com.
About sweetgreen
sweetgreen (NYSE: SG) passionately believes that real food should be convenient and accessible to everyone. Every day their team members create delicious seasonal meals from fresh ingredients and produce that prioritizes organic, regenerative, and local sourcing. sweetgreen strongly believes in harnessing the power of technology to enhance the customer experience to meet their customers where they are. sweetgreen’s strong food ethos and investment in local communities have enabled them to grow into a national brand with a mission to build healthier communities by connecting people to real food. To learn more about sweetgreen and its menu, visit www.sweetgreen.com. Follow sweetgreen on Instagram, Facebook and Twitter @sweetgreen.
About Run Madtown
Run Madtown is Wisconsin’s premier inclusive running event, offering a scenic and challenging course through the heart of Madison. Held annually, the event features a variety of race distances, including a half marathon, 10K, and 5K, welcoming athletes of all levels, from elites to walkers. Known for its vibrant atmosphere and strong community support, Run Madtown celebrates fitness, endurance, and the welcoming community spirit of Madison. For more information, visit RunMadtown.com.
