RUNGP AI brings artificial intelligence into the communications, customer relationships, data, marketing and workflows that running organizations already manage through RUNGP.
LOS ANGELES, CA — RUNGP has introduced RUNGP AI, bringing artificial intelligence across its customer engagement and CRM platform built specifically for races and events, running stores, clubs and crews.
The expansion builds on RUNGP’s existing communications and customer engagement capabilities, including the SMS technology many running organizations already use to connect directly with runners and customers.
AI is rapidly becoming part of nearly every area of business, but taking advantage of it can mean navigating an increasingly fragmented collection of AI agents, content tools, voice technology, website builders, automation platforms and general-purpose AI applications. RUNGP is taking a different approach by bringing those capabilities into one connected ecosystem designed around the needs of the running industry.
“AI is moving incredibly fast, and I don’t think race directors, running retailers or club leaders should have to become AI experts just to figure out how all of these tools fit together,” said Gerry Perez, Founder and CEO of RUNGP. “Our goal is to bring the AI capabilities that actually matter to the running industry into one connected ecosystem.”
AI Across the Runner and Customer Relationship
Many early applications of customer-facing AI have centered around a chatbot embedded on a website. RUNGP AI extends that experience beyond the web, allowing organizations to bring AI-powered conversations across SMS, email, web, social, voice and WhatsApp, while connecting those interactions with organizational knowledge, customer and participant relationships, and data.
Every channel. One AI platform.
At the center of RUNGP’s customer-facing AI capabilities is AI Pacer, an AI agent designed to help organizations engage runners and customers across channels using their own knowledge and data. An AI Pacer can help answer questions, support customer and participant interactions and maintain context as conversations move across the communication channels people already use.
More Than an AI Agent
RUNGP AI extends beyond customer communication. AI capabilities are being incorporated throughout the broader RUNGP ecosystem to help teams create content, develop emails, build websites and funnels, work with their data, manage marketing and automate workflows — allowing organizations to operate more of their business from one connected platform.
Organizations don’t need to replace the platforms they already use to take advantage of RUNGP AI. RUNGP can connect data from the systems already powering their business — including registration platforms for races and point-of-sale systems for running stores — bringing that information into the customer and participant relationship.
And because RUNGP is built specifically for the running industry, those connected capabilities can be applied to the relationships that matter within it: participants and events for races, customers and purchases for running stores, and members and communities for clubs and crews.
“Running organizations shouldn’t have to chase every new AI tool that comes to market,” Gerry said. “Our job is to understand where this technology can genuinely help the running industry and bring those capabilities into RUNGP in a way organizations can actually use.”
RUNGP AI is now available as part of the RUNGP platform. Learn more about RUNGP AI at rungp.ai.
About RUNGP
RUNGP is a customer engagement and CRM platform built for the running industry. RUNGP helps races and events, running stores, clubs and endurance organizations connect communications, customer and participant relationships, marketing, automation and data through one platform. Learn more at rungp.io.