ATLANTA, GA — May 1, 2026 — runningnerds, LLC, the premier road race management and community event organization in Atlanta, is proud to announce a landmark partnership with Brooks Running and Big Peach Running Co. for the 2026 edition of The Race. This collaboration establishes Brooks Running as the Official Running Brand Sponsor Partner of The Race, further solidifying the event’s mission to support Black-owned businesses, local partners , and charitable organizations through the power of running.
The partnership brings together three powerhouses in the running industry to enhance the participant experience and deepen community impact. As part of the partnership, Brooks Running Footwear and Apparel will be the featured outfitter for The Race ambassadors, staff, pace team members, and race finisher Shirts. Additionally, Brooks will launch a Limited Edition “The Race” apparel item, which will be available exclusively at the event’s packet pick-up and expo.
“We are thrilled to welcome Brooks Running into The Race family,” said Tes Sobomehin Marshall, Founding Partner of The Race and Director of runningnerds, LLC. “This sponsorship is a true partnership; it is a shared commitment to excellence, community service, and the celebration of growing running culture not only in Atlanta, but Globally . With the support of Brooks and the local expertise of Big Peach, we are poised to deliver an unparalleled experience for our runners.”
Big Peach Running Co., Atlanta’s leading specialty running retailer, will serve as a key community hub for the partnership. The Race will host a VIP Packet Pick-Up event at a Big Peach South Fulton, and Brooks will activate lead-up events at selected Big Peach stores to build momentum and engagement within the local running community.
The partnership also includes a significant philanthropic component, with a $5,000 donation to The Race Foundation. This contribution will support the foundation’s ongoing efforts to provide resources and opportunities for underserved communities in the Atlanta area.
“Brooks believes that a run can change a day, a life, and even the world,” said a representative from Brooks Running. “Partnering with runningnerds and The Race allows us to support an event that truly embodies the spirit of community and equity. We are excited to see the global running community come together for this incredible weekend.”
The Race 2026 will feature a Half Marathon and 5K, taking participants through the heart of Atlanta’s Southwest and Westside neighborhoods. Runners can expect a high-energy atmosphere, including Brooks-sponsored activations at the Expo and along the race course.
For more information about The Race, registration details, and upcoming events, please visit www.theraceuc.com.
About runningnerds, LLC
runningnerds, LLC is an Atlanta-based road race management and community event company dedicated to creating inclusive, high-quality running experiences. Since its inception, runningnerds has been at the intersection of fitness, education, and service, producing events like The Race that highlight and support Black-owned businesses and historically significant neighborhoods.
About Brooks Running
Brooks Running sells its performance footwear, apparel, run research, and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run their path by creating the best gear, tools, and experiences. Founded in 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information.
About Big Peach Running Co.
Big Peach Running Co. is a locally owned and operated specialty retailer that serves the needs of the Atlanta running and walking community. With multiple locations across the metro area, Big Peach is committed to providing expert advice, high-quality gear, and a welcoming environment for fitness enthusiasts of all levels. Learn more at www.bigpeachrunningco.com.
About The Race Foundation
The Race Foundation is the charitable arm of The Race, focused on supporting community-based organizations and initiatives that promote health, wellness, and economic empowerment in underserved neighborhoods.