Moorestown, NJ – RunSignup, the leading technology solution for U.S. endurance events, today announced the launch of an AI-powered Contact Us form for RunSignup race websites. The feature, the first product released on RunSignup’s new AI infrastructure, uses artificial intelligence to answer common participant questions instantly — before they ever reach a race director’s inbox.
The Contact Us form is one of the most widely used features of RunSignup Websites, giving participants a direct line to event organizers while filtering out spam via CAPTCHA protection. With the addition of AI, the form now attempts to resolve participant questions on the spot, drawing on both the race’s website content and live data from the RunSignup database. If the AI cannot answer a question, participants are clearly directed to human support.
“We want to use AI to help race directors manage their races more efficiently so they can use their time for the things only humans can do — create amazing event experiences,” said Bob Bickel, CEO and Founder of RunSignup. “While this release can significantly benefit races, it’s just the beginning. This signals the maturity of the AI infrastructure we have invested in, and races can expect to see an increasing number of AI tools to improve their efficiency and expand their access to data.”
Key capabilities of the RunSignup AI-powered Contact Us form include:
- Instant, always-current answers. The AI knowledge base updates automatically whenever race directors make changes to their website content. A packet pickup location change, a new FAQ, an updated course description — participants asking about it moments later will receive the updated information.
- Live race data via MCP Tools. Information held directly in the RunSignup database — including start times, price increases, refund policies, and transfer policies — is accessed in real time through RunSignup’s built-in MCP Tools. The AI is not guessing; it is pulling from the same data that powers the race itself.
- Human in the loop by design. RunSignup’s AI infrastructure is built with human oversight at every layer. Participants are always informed that human support remains available, and race directors retain full control.
- Automatic activation for existing AI Chatbot users. Race directors who already have the RunSignup AI Chatbot enabled on their website will find the AI-powered Contact Us form has been turned on automatically, with no additional setup required.
More information on the RunSignup AI-powered Contact Us form can be found at: https://info.runsignup.com/2026/07/29/runsignup-ai-powered-contact-us/
About RunSignup
RunSignup, an employee-owned company, is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 39,000 events use our free and open platform to register over 12 million annual participants, raise more than $3 billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay Real-Time products. RunSignup’s aggressive investment in AI technology ensures customers benefit from continuous innovation and industry-leading features at fair prices. No subscriptions, no plans, no monthly fees.
To find out why customers like the Richmond Marathon, American Cancer Society, and RaceDay Events use RunSignup, visit www.runsignup.com