Apeldoorn, The Netherlands – (September 22, 2023) – Sportunity and its mobile application and participant tracking service TRACX has recorded a banner 2023 spring and summer season citing robust app use and runners tracked in the U.S., Canada, and Latin American markets.

As of August 31:

–  Over 1.3 million app downloads across all TRACX apps in Americas

–  Over 300,000 participants tracked across all TRACX apps in Americas

Notable races that used the TRACX app and participant tracking were Cincinnati Flying Pig Marathon, Ottawa Marathon Weekend, Mexico City Marathon, Grandmas Marathon, Cleveland Marathon, Little Rock Marathon, and Lincoln Marathon.

“These figures indicate a positive trajectory for the running industry to return to pre pandemic participant levels and reflects a genuine excitement among participants and enthusiasts to engage with local and national races.” – Dan Bloedorn, Sales Manager, Sportunity Americas (Northbrook, Illinois, United States).

Additionally, Abbott World Marathon Majors candidate race Sydney Marathon used the TRACX app on September 17th garnering 43,400 app downloads with 41,849 runners successfully tracked.

In summation, Niels Schut, CEO of Sportunity states, “These figures validate the quality of the TRACX app and the dependability of TRACX participant live tracking technologies that were embraced by our partner races and timers not only in the Americas, but also globally as a beneficial service and trusted technology.”

Sportunity looks forward to a busy Fall season servicing some of the largest races in the Americas and around the world with the TRACX mobile app and participant live tracking. Additionally, look for exciting announcements regarding the services coming in early 2024!

To learn more about the TRACX app and participant tracking services, contact:

Dan Bloedorn

Sales Manager

Sportunity Americas


(224) 565-4690

About Sportunity

Sportunity is a digital sports marketing agency and mobile application developer. The company’s flagship service is the TRACX mobile application with participant live tracking services embraced by endurance sports events around the world.