188,522 runners from 176 countries applied for 45,000 places at the 2027 Copenhagen Half Marathon. That’s up 130% in a year, with applications peaking at 30 a second.
On Thursday 15 October (3pm BST / 10am ET), Sam Browne, CEO and Co-founder of Let’s Do This, sits down with the team at Sparta Athletics & Running, organizers of the Copenhagen Half Marathon: Dorte Vibjerg (CEO), Lars Nissen (Head of Events) and Cecilie Mikkelsen (Project Coordinator).
They’ll share what’s driving the demand, how they built the best converting entry flow Let’s Do This has seen for a general entry event over 5,000 entrants, and how they plan to keep the momentum going.
If you’re planning your next ballot or registration launch, this is an hour worth blocking out.
Can’t make it live? Sign up and we’ll send you the recording.