After 10 years and 139 press releases, the fitness-focussed marketing agency has delivered results for clients across the industry and continues to evolve its service offerings.
BibRave, the leading-edge endurance and fitness marketing agency, recently celebrated its 10-year anniversary, having created hundreds of marketing campaigns for races and brands across the industry. In keeping with the company’s Vision to “Move people and business to constantly evolve what makes them great,” BibRave’s marketing services have grown significantly over the past decade.
Going into 2024, the company has further refined and focussed its marketing programs to three main pillars: Influencers and Ambassadors, Experiential Activations, and Event Promotion. BibRave’s services are so impactful and high-value that many brands tap the agency for marketing solutions spanning several of those pillars.
Influencers and Ambassadors
BibRave has provided influencer marketing and community strategy and management for races and brands of all sizes since 2013 (before “Influencer Marketing” was even a term), making them unparalleled experts in the space.
In 2024, the company’s offerings in this pillar will include Influencer strategy, ambassador and community management (growing and building inter-connected communities), and content creator management and campaign execution.
Past and current clients include Brooks Running, Nuun Hydration, Bike New York, Gatorade Endurance, Knockaround Sunglasses, Shokz headphones, and many others across various categories.
Case Study: Brooks Running Ambassador Program
Brands work with BibRave to stand out at in-person events with creative and expertly-organized experiential activations. While the company does offer straightforward services like staffing and booth management at expos, BibRave’s true strength is developing new and out-of-the box ideas, and then bringing them to life with “white-glove” service.
Past and current clients include Strava, Nuun Hydration, Brooks Running, Knockaround Sunglasses, the Hot Chocolate Race Series, and many more.
Case Study: Nuun Gallery at the Boston Marathon
One of BibRave’s original offerings, the company’s event promotion services are not only stronger than ever, but now include a suite of options – from multi-channel marketing strategy and social media management (paid and organic), to rebranding and email marketing and grassroots influencer promotion. Built on a robust foundation of an extremely high renewal rate (80-90%) and enthusiastic client referrals, BibRave is helping more races and events grow their participant base and evolve their online presence than ever.
“BibRave is not only our one-stop race marketing shop, but they manage all the marketing channels across our entire race portfolio,” said Ryan Griesemeyer, owner of Race Day Events. “I’ve been continuously pleased and surprised at how effective and comprehensive their services have been, which is why I keep referring BibRave to fellow event managers. BibRave literally handles all my marketing needs.”
Current clients include Race Day Events, Run Wild Missoula, Giant Enterprises, Blistering Pace Race Management, IMT Des Moines Marathon, and the Applied Materials Silicon Valley Turkey Trot.
“We’re always pushing ourselves and our clients to find ways to evolve and improve,” said Tim Murphy, Co-Founder of BibRave. “The past 10 years have seen incredible advancements and shifts in technology, fitness trends, social behavior, health and wellness, and communication. BibRave’s constant evolution is a reflection of those changes, and just as those shifts are sure to continue and accelerate, so too will BibRave grow in the ways we help our clients.”
BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts.
The company also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.
To drive more race registrations and product sales for BibRave’s event and brand partners, the company leverages its own large network of social media influencers.