(April 15, 2025) – Race-day is getting a high-tech, high-impact makeover thanks to X T-Shirt, the creative force behind Magic Race Shirts and Magic Medals—innovative products that transform traditional event swag into unforgettable, interactive experiences.
With features like sun-activated color changes and sweat-activated reveal messages, X T-Shirt’s Magic Race Shirts and Magic Medals are more than just gear—they’re moments of surprise and delight that captivate runners and spectators alike. These customizable designs engage participants on a whole new level, creating memorable race-day stories, sparking social media buzz, and boosting overall event visibility.
More and more race organizers are turning to X T-Shirt to help their events stand out in an increasingly crowded market. By leveraging this interactive apparel, organizers can attract sponsors, increase registrations, and elevate the race-day experience for everyone involved.
“Magic Race Shirts were born out of a simple idea—we wanted to make race shirts as memorable as the race itself,” said Ryan Zhu, founder of X T-Shirt. “Every runner has a story, and we saw an opportunity to bring those stories to life in a fun, unexpected way. Whether it’s a hidden message that appears with sweat or a medal that changes in the sun, it’s all about creating moments runners will never forget.”
“These are shirts that we are really happy to have for our races,” said Jeremy Fermo, COO and co-founder of 3 Bros Running Company in Texas. “They are sweat-activated, they are sun-activated, and if you want a cool shirt that’s something you can promote, something that you can take out in the community that’s going to pique people’s interest, this is it. These shirts are awesome.”
Fermo also lauded X T-Shirt for its quality materials and short turnaround times, which aid race directors significantly in the planning process for events.
About X T-Shirt
X T-Shirt is a creative apparel and medal company specializing in Magic Race Shirts and Magic Medals—designed to enhance event experiences through interactive effects like sun-activation and sweat-reveal technology. Their products turn runners into walking storytellers, capturing attention on and off the course.
By combining innovation with full customization, X T-Shirt empowers events and sponsors to deliver impactful, share-worthy moments. Whether for a race, festival, or campaign, X T-Shirt turns every participant into a brand ambassador—before, during, and long after the finish line.
To learn more, visit https://xtshirt.club/about-us/, or find us on Instagram, YouTube and LinkedIn.