When it comes to the race-day experience, XTERRA is known for pushing boundaries—and the upcoming XTERRA Appalachian Trail Fest is no exception.
Partnering with innovative event apparel brand X T-shirt, this year’s festival introduces a high-performance sweat-activated shirt and a sun-activated medal, designed to surprise and engage participants in ways that go far beyond the trail.
A Shirt That Reveals the Trail as You Run
This isn’t your average race tee. The official 2025 Magic Shirt reacts to sweat, revealing hidden topographic contour lines that reflect the terrain of the Appalachian Trail. The pattern appears only when the shirt is wet—transforming a clean race shirt into a moving, personalized trail map.
“It’s a small touch, but it gives runners something to talk about, photograph, and remember,” said Ryan from X T-shirt. “We wanted the shirt to reflect the journey—both physically and visually.”
A Medal That Changes With the Sun
The finisher medal matches the theme perfectly. At first glance, it features a bold, angular design with XTERRA Appalachian Trail Fest branding and a detailed satellite-ribbon graphic that mimics the terrain of Oak Mountain State Park in Alabama.
But step into the sun, and the medal transforms. The sun-activated surface reveals a soft gradient of natural color—echoing the forest canopy and trails that define the course.
“It’s about interaction,” said Ryan. “When you step outside, the medal responds—just like the runners who take on the challenge of the trail.”
An Event That Blends Trail Spirit With Community Energy
Held in Pelham, Alabama, XTERRA Appalachian Trail Fest is more than a race—it’s a weekend celebration of movement, nature, and community. With a full schedule of trail running, hiking, live music, local vendors, and family-friendly activities, the event brings together athletes of all levels for an unforgettable experience.
The event is proudly produced by Finish Line Events, a company dedicated to delivering professionally managed races that are as meaningful as they are memorable. With years of experience in race organization, Finish Line Events is known for crafting high-quality, participant-first events across the Southeast.
Learn more at finish-line-events.com
Registration for XTERRA Appalachian Trail Fest 2025 is open now
Learn more:
About X T-shirt
X T-shirt creates high-impact, interactive apparel and medals for race events across the globe. Specializing in sweat-activated and sun-activated technology, their designs are crafted to surprise, delight, and inspire. By helping events stand out with memorable swag, X T-shirt supports race directors in building stronger branding, participant engagement, and sponsor value.
To learn more or request a sample, visit xtshirt.club