TRACX to present at the 2024 Running USA Industry Conference


Apeldoorn, The Netherlands – (January 2, 2024) – Sportunity releases their year-end report for its mobile app and participant tracking service TRACX citing robust app use and runners tracked for 2023.


In 2023, TRACX was one of the most widely used LiveTracking platforms in the world supporting more than 500 events, tracking 3,000,000 athletes from 30 countries.   


In the Americas market (US, CA & LATAM) 420,000 athletes, from 129 events, were tracked by 350,000 people in 2023.  User engagement of the app was equally robust with nearly 6,000,000 app opens throughout the year.  Notable races in the Americas that used the TRACX app and participant tracking were the Cincinnati Flying Pig Marathon, Mexico City Marathon, Ottawa Marathon Weekend, Twin Cities Marathon Weekend, Grandmas Marathon, Indianapolis Monumental Marathon, and Cleveland Marathon.


Niels Schut, CEO of Sportunity states, “2023 was a breakthrough year for Sportunity with the success of the TRACX mobile platform and athlete tracking.  We have worked tirelessly to improve the user experience and upgrade the LiveTracking technology, and our efforts have paid off for our valued event partners, spectators, and runners globally.‘’


In 2024, Sportunity will release more features that will generate new revenue for its event partners and foster better community building among athletes and fans year-round.  Sportunity looks forward to changing the participant and fan experience to benefit all stakeholders. 


Learn more about these new features at the 2024 RunningUSA Industry Conference by attending the TRACX Innovation Showcase on Wednesday, January 31, 1:00 PM – 1:30 PM in Coronado D-G.


Compare, Compete and Connect within the TRACX+ Community. 


To learn more about the TRACX mobile platform and participant tracking, contact:

Dan Bloedorn

Sportunity Americas

(224) 565-4690