2026 Global Runner Survey
Reports

2026 Global Runner Survey

Price$299.00

Running USA has released the 2026 Running USA Global Runner Survey, offering race organizers, brands, sponsors, nonprofits and other industry professionals a comprehensive look at the habits, preferences and perspectives shaping today’s running community.

Conducted from March through July 2026, the survey gathered feedback from more than 11,700 runners, joggers and walkers, providing one of the running industry’s most extensive sources of participant research. The 2026 Global Runner Survey is presented by ACTIVE Network, with support from partner Wahoo Fitness.

(Free for all Running USA membership levels)
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Product Description

The running industry continues to evolve as new participants enter the sport, expectations surrounding events and experiences change, and technology increasingly influences how runners train, engage with events and make registration decisions. The Global Runner Survey is designed to help industry professionals better understand those changes directly from participants.

The 2026 report explores a wide range of topics affecting the business and experience of running, including:

Demographics and participation
Runner and walker profiles
Event preferences and race selection
Spending and travel behaviors
Event merchandise and swag
Event communications and social media
Charitable fundraising
Diversity, equity, inclusion and belonging
Sport and fitness product preferences
Brand preferences and technology use

Note: This report is free to members of Running USA. Sign into your Running USA account to download.