Conducted by Influence|SG, a leading social issue and movement market research and advisory firm, more than 2,500 Gen Z and Young Millennial respondents were asked about motivation to participate in recreational sports and events, how they learn about events and why or why not they participate in events.
“Unlike Gen X and Boomers, who were interested in running to remain fit and healthy, Gen Z is different. For them, exercise isn’t about fitness, it’s about fun and purpose,” said Feldmann, Managing Director of INFLUENCE|SG.
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