Product Description
In 2024, apparel sponsorships in road racing have continued to evolve, with major brands entering and leaving the market, while other races remain steadfast with historic apparel sponsors. ASICS, Brooks, and New Balance remain dominant players, collectively sponsoring over a third of the races analyzed, while brands like lululemon and Nike maintain strong visibility at key marathons and half marathons. However, a significant trend is the prevalence of races without an official apparel sponsor—43 of the largest events and 32% of all races analyzed. For emerging brands, these races without an official apparel sponsor represent a prime market for partnership. This data underscores shifting dynamics in sponsorship strategy, with some brands deepening their commitments while others take a more selective approach.