Industry Insights: Inclusion and Community Engagement
Reports

Industry Insights: Inclusion and Community Engagement

Price$99.00

Race organizers across the United States are investing in inclusion and community engagement, but the most successful efforts share a common theme: they focus on relationships rather than programs.
Among survey respondents, partnerships with community organizations were identified as the most effective strategy for increasing participation and engagement. Running clubs, local nonprofits, schools, corporate groups and minority-led organizations were all cited as sources of participant growth. At the same time, race directors consistently reported that limited staff capacity, not lack of interest, is the biggest obstacle to doing more. The takeaway is clear: inclusion does not have to begin with major budgets, new departments or large-scale initiatives. It can start with practical steps that help races become more accessible, welcoming and connected to their communities.
This report highlights the strategies race organizers can implement immediately, regardless of event size.

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Product Description

Race organizers across the United States are investing in inclusion and community engagement, but the most successful efforts share a common theme: they focus on relationships rather than programs.
Among survey respondents, partnerships with community organizations were identified as the most effective strategy for increasing participation and engagement. Running clubs, local nonprofits, schools, corporate groups and minority-led organizations were all cited as sources of participant growth. At the same time, race directors consistently reported that limited staff capacity, not lack of interest, is the biggest obstacle to doing more.
The takeaway is clear: inclusion does not have to begin with major budgets, new departments or large-scale initiatives. It can start with practical steps that help races become more accessible, welcoming and connected to their communities.
This report highlights the strategies race organizers can implement immediately, regardless of event size.