For the past three years, the running industry has seen the number of road race finishers decline, a trend being felt by races from coast to coast. While much discussion has focused on the flattening of the sport, it’s time for the industry to start finding answers in how to reverse the trend.
With responses from more than 5,000 runners across the United States, the Runner Retention Survey is an in-depth report providing the running industry a starting point to start gaining answers as to why runners are leaving the sport and start gaining answers as to how organizers can attract new runners to their events.
Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.