On the evening before the 2026 edition of Göteborgsvarvet – the world’s largest half marathon with 55,000 runners – the inaugural Gothenburg Race Industry Meetup brought together race organizers, suppliers, brands, and industry professionals from across the global endurance space for an evening of networking and informal conversations in Gothenburg, Sweden.
The event gathered approximately 60 attendees representing more than 10 countries across three continents, reflecting the increasingly international and connected nature of the endurance industry.
The meetup was co-organized by Tigertech and mika:timing, with support from Göteborgsvarvet and Maurten.
What began as a conversation at an airport in St. Louis following the 2026 Running USA Conference quickly evolved into a unique gathering designed to strengthen relationships and encourage knowledge-sharing within the industry ahead of one of the world’s most iconic races.
Attendees from across Europe, North America, and the Middle East came together for an informal evening featuring food, drinks, and conversations about the future of endurance events, participant experience, technology, and community.
“We wanted to create something that reflected the spirit and friendships that make this industry so special,” said Johan Tigér, founder of Tigertech. “Seeing people travel from around the world to spend an evening together in Gothenburg exceeded all expectations.”
“One of the best parts of our industry is how open and collaborative people are,” added Jakob Florell from mika:timing. “This meetup created a relaxed environment where people could connect, exchange ideas, and simply enjoy spending time together ahead of a very special race weekend. We wanted to give people a real Gothenburg experience around one of our favorite events in the world.”
Florell also highlighted the importance of the local support behind the initiative.
“As both Tigertech and mika:timing are long-standing suppliers to Göteborgsvarvet, we’re incredibly grateful for the encouragement and support we received in making this happen,” he said. “And having partners like Maurten involved helped create the atmosphere and energy we hoped for.”
All three co-hosting companies were also actively involved in delivering parts of the Göteborgsvarvet race experience itself during race weekend.
Through its Sharify platform, Tigertech delivered personalized digital images to participants immediately after they crossed the finish line, featuring each runner’s name and finish time displayed on the roof clock of the race’s lead vehicle, a Polestar 4.
mika:timing delivered the official results for all participants in Göteborgsvarvet, while also providing live bib printing services, LED-screens on the Polestar lead vehicle and the official event app used by spectators and participants throughout the event weekend.
Maurten, one of the world’s leading endurance nutrition brands, supplied on-course energy products to runners participating in the race.
The organizers have already confirmed plans to host the meetup again in connection with Göteborgsvarvet 2027, with ambitions to further grow the concept following the success of the inaugural edition.
Special thanks were extended to Göteborgsvarvet for supporting the initiative and to Maurten for helping bring energy to the event.
About mika:timing
mika:timing is one of the world’s leading timing and event technology providers for endurance events, delivering timing, scoring, live tracking, and event services for races across multiple sports and countries.
Contact:
Jakob Florell
International Sales Manager
jakob.florell@mikatiming.de
https://mikatiming.com
+46 708291059
About Tigertech
Tigertech is a Sweden-based technology company focused on digital experiences and activations within the endurance industry. Through its platform Sharify, the company helps races and brands create personalized, shareable participant content and post-race experiences at scale.
Contact:
Johan Tigér
Founder
johan@tigertech.se
https://tigertech.se
https://sharifyapp.net
+46 733904600
About Maurten
Maurten is a Swedish sports nutrition company known globally for its science-driven fueling products used by elite and recreational endurance athletes around the world.
Contact:
Herman Reuterswärd
CBO
herman.reutersward@maurten.com
https://maurten.com
+46 733003141
About Göteborgsvarvet
Göteborgsvarvet, held annually in Gothenburg, Sweden, is the world’s largest half marathon and attracts around 55,000 runners from around the globe each year. When the registration opened for the 2027 edition of the race, all entries were sold out in 4 days.
Contact:
Anders Mattsson
Head of Events
anders.mattsson@goteborgsvarvet.se
https://goteborgsvarvet.se/en/
+46 704168664