ASHEVILLE, NC – June 23, 2026 – Following Recover Brands’ announcement this spring around its new management arrangement of Headsweats (Learn more HERE), the legacy performance headwear brand has continued to innovate with products designed to help athletes achieve their peak performance.

Headsweats is excited to launch its new Elite Collection, a premium line of performance headwear featuring elevated silhouettes for three of our most popular styles: the Elite Running Hat, Elite Crusher Hat, and Elite SuperVisor. Designed with upgraded materials and refined silhouettes, the collection represents the next evolution of Headsweats’ commitment to performance and comfort.

Each new piece features a new 2-way stretch fabric made from a blend of 90% polyester and 10% spandex for a buttery-soft handfeel and a customized fit. The Elite products also feature upgraded internal sweatbands with TurboDry® technology for increased moisture-wicking capabilities, and new closure technology, including bungee closures with integrated reflective elements and adjustable visor bands.

This collection is available for online retail customers in 9 various color options HERE and is available as a fully customizable product for wholesale customers within the Headsweats catalog HERE.