Dennis Snow’s passion for service excellence will inspire attendees to and provide insights on empowering growth

ORLANDO (Sept. 8, 2023) – Running USA is excited to announce that Dennis Snow, a

Dennis Snow

renowned customer service leader and recognized innovator at Walt Disney World, will address attendees on February 1, 2024 as the keynote speaker of the 20th Industry Conference presented by haku.

“I am thrilled to join Running USA for its milestone 20th annual event. I know the running industry endeavors to have wonderful relationships with their customers and athletes,” Snow said. “My goal is to help educate all attendees on how to elevate their service, enhance employee development and become better leaders.”

Not registered for the world’s biggest and best running industry yet? A price increase is set for Sept. 12. Sign up today.

Snow’s customer service abilities were honed over 20 years with the Walt Disney World organization where he became focused on service excellence.

He began his Disney career in 1979 as a front-line attractions operator. As he advanced through the company, Dennis managed various operating areas throughout the parks, learning and applying the skills it takes to run a world-class, service-driven organization.

Dennis launched a division of the Disney Institute responsible for consulting with some of the world’s largest companies, including ExxonMobil, AT&T, and Coca Cola. During this time, he presented to audiences in diverse locations around the world, such as South Africa, Australia, Mexico, England and Argentina.

He also spent several years with the Disney University, teaching corporate philosophy and business practices to cast members and the leadership team. He is the author of two books, “Unleashing Excellence: The Complete Guide to Ultimate Customer Service” and “Lessons From the Mouse: A Guide for Applying Disney World’s Secrets of Success to Your Organization, Your Career, and Your Life.”

“Having Dennis Snow as our keynote speaker is a significant achievement for our 2024 Industry Conference,” says Christine Bowen of Running USA. “His expertise in service excellence and leadership will undoubtedly provide invaluable insights to our attendees, empowering them to take their organizations to new heights.”

Not registered for the world’s biggest and best running industry yet? A price increase is set for Sept. 12. Sign up today.

About the Industry Conference

Since its origins as a small gathering of Running USA’s founders in Southern California in 2004, the Running USA Industry Conference presented by Race Roster has grown to becoming the best-attended, most esteemed gathering of running industry professionals from around the USA and the world. Now moving locations each year, the conference has been held in Los Angeles, San Diego, Savannah, Houston, San Antonio, Denver, New Orleans, Puerto Rico, Las Vegas and returns to Orlando for the 2024 event.

About Running USA

Running USA is a non-profit organization committed to the growth and success of the running industry. Our promise is to deliver quality education, exceptional industry content, valuable research and ample networking opportunities. We connect. We support. We educate. Running USA brings together an entire community. As the voice of endurance running, we’re all about connection and collaboration. Whether we’re connecting race organizers with sponsors, partners and athletes, or connecting our members with vital information and best practices, our goal is to raise the profile of running and help more people get more out of it. For more information, visit