The 2023 Race Trends: Global Runner Survey provides the most in-depth analysis of the running community, helping events, brands and vendors make better business decisions
(Aug. 24, 2023) – Running USA has released the results of its highly-anticipated, annual Global Runner Survey. The 2023 Race Trends: Global Runner Survey is the most in-depth analysis into the mindset and behaviors of the running and walking community. Over 10,000 runners and walkers responded to the 2023 survey, making it one of the largest participation fields in a decade. The report focuses on responses from runners/walkers in the United States, Canada and Mexico.
The report includes insights on the decision-making, purchase behaviors, athletic habits and charitable fundraising of the highly influential running community.
All organizations associated with the running industry, including events, brands and vendors, will find immense value in utilizing the survey results to inform their business decisions and customize opportunities that align with runner preferences.
“We recognize the importance our annual Runner Survey report has for our members and the entire running industry,” said Christine Bowen, Chief Operating Officer of Running USA. “This year’s report provides some of the most valuable insights that are sure to change how organizations market and position their product offerings.”
The 2023 Race Trends: Global Runner Survey is free for Contributing and Foundation members of Running USA and offered at a 50 percent discount for standard Event and Vendor members. List price for non-members is $279 – purchase your copy of the report here.
About Running USA
Running USA is a non-profit organization committed to the growth and success of the running industry. Our promise is to deliver quality education, exceptional industry content, valuable research and ample networking opportunities. We connect. We support. We educate. Running USA brings together an entire community. As the voice of endurance running, we’re all about connection and collaboration. Whether we’re connecting race organizers with sponsors, partners and athletes, or connecting our members with vital information and best practices, our goal is to raise the profile of running and help more people get more out of it. For more information, visit runningusa.org.