Madison, Wis. — Run Madtown is adding an extra dose of shimmer and fun this year with the announcement of a new partnership with Unicorn Snot, the playful, glitter-forward brand known for safe, hypoallergenic sparkle products that literally helps participants shine.
As an official sponsor of Run Madtown Weekend, Unicorn Snot will donate product for participants and host a glorious and gorgeous Glitter Bar on both Saturday and Sunday of race weekend, May 23-24.
Runners, spectators, and supporters will be invited to stop by, get glittered up, and embrace the joyful, inclusive spirit that defines the event. Create the face of a fierce flamingo or add colorful waves to your mane with Unicorn Snot’s washout Hocus Pocus hair paint. The creative options are endless and promise to be fabulous fun!
“At Run Madtown, we celebrate individuality, community, and not taking ourselves too seriously, so welcoming Unicorn Snot to our stable of sponsors is a perfect fit,” said Beth Salinger, Race Director of Run Madtown. “We like to say that unicorns and flamingoes are best friends, with a bond forged through bold colors, fearless self-expression, and a flair for standing out in the crowd.”
Unicorn Snot’s products are designed to be fun, expressive, and accessible for all: non-toxic, skin-safe, and easy to apply and remove, making them the perfect fit for an active, outdoor race environment. Whether participants are lining up at the start line or celebrating a triumphant finish, the colorful glitter and glam will be part of the experience and memories forever.
“I’ve been inspired by the contagious level of energy flowing from the running community,” adds Alyssa Zeller, co-founder and creative behind the brand. “Unicorn Snot has always been about adding a positive, expressive jump-start to your M.O., and race days are a perfect match for that intention. I can’t wait to see our sparkle on faces running through Madison!”
For more information about Run Madtown Weekend, visit runmadtown.com.
To learn more about Unicorn Snot and its magical lineup of glitter products, visit unicornsnot.com.
About Run Madtown
Run Madtown is Wisconsin’s premier inclusive running event, offering a scenic and challenging course through the heart of Madison. Held annually, the event features a variety of race distances, including a half marathon, 10K, and 5K, welcoming athletes of all levels, from elites to walkers. Known for its vibrant atmosphere and strong community support, Run Madtown celebrates fitness, endurance, and the welcoming community spirit of Madison. For more information, visit RunMadtown.com.
About Unicorn Snot
Unicorn Snot is a cult-favorite glitter brand born in Brooklyn. Known for its high-performance, skin-safe sparkle, the brand creates products that show up as strong as they shine.
From body glitter and multi-chromatic face paste to its standout SPF Glitter Spritz, Unicorn Snot is defining a bold new space where beauty meets impact.
Use code RUNMADTOWN for a discount at unicornsnot.com.