Three-city event series brought together local runners through community runs, product engagement opportunities, and creative brand experiences
BibRave, the leading-edge endurance and fitness marketing agency, partnered with HOKA and DICK’S Sporting Goods to execute a three-city Global Running Day event series, bringing HOKA’s “Find Your Frequency” campaign to life through experiential activations in Boston, Katy, TX and Miami.
HOKA’s “Find Your Frequency” event series encouraged runners to celebrate their individuality through color-driven experiences inspired by the idea that every athlete moves through the world with a unique energy and perspective.
Participants gathered at local DICK’S Sporting Goods locations and community run hubs to take part in group runs, test HOKA footwear, and engage with interactive activations throughout the event. Runners selected a color frequency that reflected their personality and energy, creating a shared experience that connected participants with both the brand and their local running community.
BibRave led event strategy and planning, local community outreach, logistics, staffing, photo and video capture, and on-site execution across all three markets, helping ensure a consistent brand experience while tailoring each activation to its respective running community.
“Running has always been about community, and Global Running Day provides a unique opportunity to celebrate that at scale,” said Tim Murphy, Co-Founder of BibRave. “Working alongside HOKA and DICK’S Sporting Goods to create experiences that reflected the energy of each local running community was a phenomenal way to celebrate runners while connecting them not only with the brands, but also with each other.”
About HOKA
HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly
About DICK’S Sporting Goods
DICK’S Sporting Goods creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, DICK’S is a leading omni-channel retailer and an iconic brand in sport and culture. Its banners include DICK’S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! in addition to the experiential retail concepts DICK’S House of Sport and Golf Galaxy Performance Center. As owner and operator of the Foot Locker Business, including Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos, DICK’S serves the global sneaker community across North America, Europe, Asia and Australia, plus a licensed store presence in Europe, the Middle East and Asia. DICK’S also owns and operates GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives.
About BibRave
BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With over a decade of experience building and managing influencer and ambassador communities for brands of all sizes, BibRave brings a team of strategic social media, creative, and community-focused experts.
BibRave also crafts bold and memorable experiential campaigns and activations, developing creative activations and in-person moments while managing ideation, project management, procurement, execution, and inter-agency coordination.
In addition, BibRave delivers best-in-class digital marketing services, including email marketing, social media strategy and management, content creation, and campaign analytics, helping brands connect with audiences through authentic, performance-driven messaging.