The new suite builds on more than a decade of intelligent technology, helping endurance and nonprofit organizations turn connected data into answers, opportunities, and action.
MIAMI, FL — October 28, 2026 — haku, the connected revenue platform for endurance events and nonprofit organizations, today announced the launch of haku Intelligence Hub, a new suite of capabilities designed to help organizations access valuable insights, automate everyday work, and unlock more potential from the information already connected across their organization.
For more than a decade, haku has built its platform around a fundamental belief: technology becomes more valuable when every part of an organization works together. By connecting registration, fundraising, CRM, eCommerce, marketing, operations, and more within one platform, haku has long enabled organizations to make better-informed decisions, build stronger customer relationships, and operate more efficiently.
Intelligence Hub represents the next evolution of that approach, making the intelligence already embedded within the platform easier to access, increasingly proactive, and more automated.
Intelligence Built on a Connected Foundation
Unlike standalone solutions that depend on disconnected systems or isolated data, haku Intelligence Hub builds on the relationships, transactions, and operational context already managed within the haku platform.
For endurance organizations, this creates new opportunities to understand customer behavior, monitor trends, grow revenue opportunities, streamline event operations, and improve customer service. For nonprofits, it opens new ways to understand supporter engagement, evaluate fundraising performance, improve communications, and reduce administrative work.
“We’ve always believed that truly intelligent technology starts with understanding how the entire business works,” said Carlos Escobar, CEO and Co-founder of haku. “That’s why we built haku as a connected platform from the beginning. Intelligence Hub takes that foundation to another level, making the intelligence we’ve spent more than a decade building more accessible, more proactive, and more useful in the everyday work of our customers.”
More Than a Single AI Agent. Intelligence Across Your Business.
While many AI solutions focus on a single assistant or isolated functionality, haku Intelligence Hub takes a broader approach, bringing together a growing suite of intelligent capabilities designed to support organizations across their entire business.
From accessing business insights and proactively identifying trends and opportunities to creating communications, improving customer service, and automating workflows, Intelligence Hub puts intelligence to work across everyday operations.
The suite also extends beyond the haku platform, enabling organizations to securely connect their data and supported capabilities to leading AI assistants, bringing haku’s intelligence into the tools their teams already use.
Built on haku’s connected platform, these capabilities work toward a shared goal: helping organizations spend less time searching for information and managing repetitive work, and more time making informed decisions, strengthening relationships, and growing their businesses or advancing their missions.
More Than a New Suite. The Next Evolution of haku.
As endurance events and nonprofit organizations manage increasingly complex operations, technology must do more than capture transactions and store information. It must help teams understand their businesses, identify opportunities, and make the best use of their time and resources.
Intelligence Hub builds on haku’s existing technology and connected data architecture to bring these capabilities closer to the work organizations perform every day.
Rather than introducing intelligence as a separate tool or disconnected experience, haku is extending it across the platform its customers already use to manage their businesses.
To explore Intelligence Hub and watch the launch video, visit haku.ly/ai
About haku
haku is the leading intelligent operating platform for endurance organizations and nonprofits, helping them grow revenue, reduce operating costs, and deepen engagement with their communities. Bringing registration, fundraising, memberships, commerce, marketing, and event operations together, haku helps improve the outcomes that matter most: revenue growth, loyalty and retention, and operational efficiency. At its center is the haku Intelligence Hub, built on a native CRM that gives AI a connected understanding of participants, donors, members, and their interactions. That intelligence helps teams uncover opportunities, automate work, and deliver more personalized experiences. Deeply white-labeled and built for enterprise scale, haku combines powerful technology with a collaborative partnership to help organizations build what comes next.
Learn more at hakuapp.com.