San Diego-Based Running Retailer Named Official Sports Retailer for the ASICS Los Angeles Marathon, the Rose Bowl Half Marathon & 5K and the Santa Monica Classic
LOS ANGELES, Calif. — The McCourt Foundation has announced a new, multi-year sponsorship partnership with Road Runner Sports, naming the San Diego-based running retailer as the Official Sports Retailer of the ASICS Los Angeles Marathon and the foundation’s full calendar of Los Angeles events.
The partnership is designed to enhance the participant experience in both training and racing. With more than 40 years of experience helping runners and walkers find their perfect fit, Road Runner Sports will host multiple official training runs for the LA Road Runners, the ASICS Los Angeles Marathon’s official in-person training program, helping thousands of runners prepare to tackle the 26.2-mile course.
During ASICS Los Angeles Marathon weekend, Road Runner Sports will feature a major brand activation and interactive retail experience at the two-day Lifestyle Expo, hosted at Dodger Stadium. The retailer will also host pre- and post-marathon pop-up shops at select Road Runner Sports stores in the Los Angeles area.
“It’s important to The McCourt Foundation to partner with local Southern California brands whenever possible. It brings an authentic local experience to participants in our globally recognized events,” said Karen O’Connell, Head of Sponsorship at The McCourt Foundation. “Road Runner Sports shares our deep commitment to the running community, health, and wellness. Their expertise and local presence make them the perfect fit to support our runners through every step of their journey, from their first training run to crossing the finish line.”
“Road Runner Sports has been part of the Southern California running community since 1983, so being part of these iconic LA races means a lot to us,” said Mike Gotfredson Jr., President of Road Runner Sports. “The best part of running has always been the people. We’re excited to bring our expertise, our stores, and our love for this community to runners from their first training run all the way to the finish line.”
The partnership reflects a shared mission between The McCourt Foundation and Road Runner Sports to empower individuals to live healthier lives and build a stronger community through running.
For more information about the ASICS Los Angeles Marathon, Charity Half Marathon & LA 5K, visit LAMarathon.com and follow the event on Strava, Facebook, Instagram and LinkedIn. For more information on the McCourt Foundation, visit mccourtfoundation.org and follow The McCourt Foundation on Facebook, Instagram and LinkedIn.
ABOUT THE MCCOURT FOUNDATION
The McCourt Foundation (TMF) empowers communities to build a healthier world through research, education, and events. TMF’s mission is to cure neurological diseases while empowering communities to build a healthier world. TMF makes a difference by donating to neurology research, hosting educational forums, and using our events such as the ASICS Los Angeles Marathon, Rose Bowl Half Marathon & 5K, Santa Monica Classic and Boston Waterfront 5K, as platforms to raise funds for over 200 nonprofit charity partners. Since its inception, TMF has donated more than $7.2 million to neurology research and generated more than $81M through its Los Angeles and Boston Charity Programs. Established in 1992, TMF is a 501(c)(3) with offices in Boston, Mass. and Los Angeles, Calif. For more information, visit mccourtfoundation.org.
ABOUT THE ASICS LOS ANGELES MARATHON AND LA 5K
The ASICS Los Angeles Marathon is Los Angeles’ largest and longest-running community sporting event. On March 7, 2027, the race will welcome over 26,000 runners starting at Dodger Stadium and finishing the 26.2-mile Stadium-to-the-Stars Course near Avenue of the Stars in Century City. Also included in the Marathon Weekend events are the LA 5K on Saturday, March 6 and the marathon’s two-day Lifestyle Expo held at Dodger Stadium March 5 and 6. The free expo is open to the public, featuring up to 100 exhibitors and annually attracts more than 70,000 attendees. The ASICS Los Angeles Marathon is the final event in the three-race Conquer LA Challenge. The local challenge begins with the Santa Monica Classic in September, followed by the Rose Bowl Half Marathon & 5K in January and wraps up with the marathon in March. Those who complete the challenge receive a medal for each completed race, as well as the Conquer LA Challenge medal. For more information about the ASICS Los Angeles Marathon & 5K, visit LAMarathon.com and follow the event on Strava, Facebook, Instagram and LinkedIn.
ABOUT ROAD RUNNER SPORTS
What started in Mike “Chief Runner” Gotfredson’s small San Diego garage in 1983 has grown into one of the nation’s leading running and walking specialty retailers. Today, Road Runner Sports continues its mission to help and inspire millions of people to get moving, stay active and live healthy. Road Runner Sports helps runners and walkers of all levels find their perfect fit, with more than 50 stores across the country and online at RoadRunnerSports.com. From top footwear and apparel brands to personalized fitting experiences through its 3D Fit Finder and Perfect Fit Zone, Road Runner Sports brings more than 40 years of expertise and a genuine love for the running community to everything it does. Through its VIP Family program and local community connections, Road Runner Sports continues to help people find the gear, support, and confidence to achieve their fitness goals.