TAMPA, Fla. (Feb. 13, 2025) – The Rock ‘n’ Roll Running Series is excited to announce a new, multi-year partnership with Athletic Brewing Company. The partnership will feature Athletic Brewing as the Official Non-Alcoholic Beer of each Rock ‘n’ Roll® Running Series event in the United States as well as the title partner for Athletic Brewing Rock ‘n’ Roll Running Series Las Vegas in 2025.
“We are thrilled to have Athletic Brewing join the Rock ‘n’ Roll Running Series this year”, said Yanni Andreopoulos, Executive Vice President of Global Partnerships for The IRONMAN Group which owns The Rock ‘n’ Roll Running Series. “Athletic Brewing has been an incredible partner over the past several years across our event portfolio, and we are excited to offer Rock ‘n’ Rollers the opportunity to enjoy their great-tasting brews product at expos and finish lines across the series this year.”
“We’re excited to expand our partnership with The IRONMAN Group and be a part of Rock ‘n’ Roll events nationwide,” said Bill Shufelt, Co-Founder & CEO of Athletic. “Since day one, we’ve been helping runners celebrate their race day accomplishments, and we can’t wait to bring Athletic to even more finish lines across the country. Whether toasting a personal best or simply soaking in the post-race vibes, Athletic is proud to be a part of this incredible community.”
Rock ‘n’ Roll participants will get to enjoy Athletic Brewing at the Rock ‘n’ Roll Running Series Health & Fitness Expo prior to each race as well as at the Finish Line Festival at each of the events in the Series throughout the year.
Athletic is the most highly awarded non-alcoholic brewer of the past decade, with over 100 taste awards. Launched commercially in 2018, Athletic pioneered a proprietary method for making non-alcoholic beer by re-engineering nearly every step of the brewing process through hundreds of small-batch trials. Whether you’re in training mode or celebrating at a finish line, enjoy great-tasting brews Without Compromise.
Known for Bringing Fun to the Run®, the Rock ‘n’ Roll Running Series has a distance and destination for everyone, including 1-mile, 5K, 10K, half marathon, marathon, as well as Doggie Dash and KiDS ROCK® options. With a lively race atmosphere and celebratory Encore Entertainment after each event, the Rock ‘n’ Roll Running Series combines live music and entertainment with scenic routes that give participants an unforgettable running tour of each of the host cities.
For more information on Athletic, visit www.athleticbrewing.com, and follow Athletic on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube.
For more information on the Rock ‘n’ Roll Running Series, visit www.runrocknroll.com.
