BibRave, the premier marketing agency in the fitness and endurance space, is partnering with Nuun® Hydration to create an experiential activation at the 2023 Boston Marathon on April 15. On display at the Pellas Contemporary Art Gallery, the Nuun® Gallery combines an immersive cultural event with education about healthy hydration habits. Following the success of previous partnerships at high-profile events such as the Chicago Marathon, the Ironman World Championships, and the Track and Field World Championships, BibRave led the ideation, management, and production of the Nuun® Gallery experience in Boston.
The Nuun® Gallery will showcase a Team Nuun-inspired collection of art to celebrate the everyday habits that create a commitment to fitness and wellness. Local and endemic brands participating and supporting the event include Brooks Running, Artifact Ciders, Athletic Brewing plus Berklee College of Music alumni to create a truly immersive cultural event.
Tony Yamanaka, Sr. Director of Partnerships at BibRave, said, “We’re thrilled to continue our partnership with Nuun Hydration and develop one-of-a-kind concepts to benefit their brand. Our team has been hard at work curating an unforgettable experience for the Boston Marathon that showcases Nuun in new and creative ways.”
General admission to the gallery will be open to registered guests from 12 PM – 2 PM on April 15th, with private hours for the 700+ Team Nuun athletes from 2 PM – 6 PM. Attendees will have the opportunity to view the limited-edition gallery and will receive a limited-edition Boston-themed Nuun® “Tubert” enamel pin, Nuun® samples, and other brand offerings.
Mike Sommers, Community Marketing Director at Nuun® Hydration, said, “We are excited to see our latest collaboration with BibRave come to life at the Boston Marathon. BibRave’s creative eye and innovative approach help us inspire our consumers in new culturally relevant ways. We look forward to connecting with our consumers at this year’s Boston Marathon and giving them new ways to think about daily hydration habits.”
BibRave’s experiential activations are designed to create meaningful interactions between brands and consumers in the fitness and endurance space. With the Nuun® Gallery, BibRave and Nuun® Hydration are providing a truly unique experience for all attendees at the Boston Marathon.
About Nuun® Hydration
Nuun® Hydration, a Nestlé Health Science brand, is on a mission to inspire more movement. Nuun® electrolyte tablets and powders provide proactive functional hydration using optimized ingredients for exercise, daily health, travel, immune support, energy, and rest.* Non-GMO, vegan, and gluten free ingredients, a refreshing taste, and a variety of fun flavors make Nuun® a “must-have” product among active consumers. Visit www.nuunlife.com to learn more.
*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
BibRave is an influencer and experiential marketing agency that specializes in fitness and endurance sports. With 10 years’ experience building and managing ambassador communities for large and small companies, BibRave brings a team of social media, creative, and online community-focused experts.
One of BibRave’s key strengths is developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.
Lastly, BibRave has its own large network of social media influencers called the BibRave Ambassadors, which it leverages to drive more race registrations and product sales for the company’s event and brand partners.