BibRave curated custom sweepstakes campaign to organically increase following and engagement
Honolulu, HI – BibRave, the leading-edge endurance and fitness marketing agency, worked with the Missoula Marathon to create a simple but effective sweepstakes to increase the race’s social following across all platforms and boost engagement and other social media metrics.
“We rely on BibRave to manage all of our social media needs and to help us grow and innovate our platform so our content reaches new audiences,” said Trisha Drobeck, Race Director for the Missoula Marathon. “We’re thrilled with the outcome of this sweepstakes as well as the simplicity of its design and execution.”
BibRave designed the 2023 Missoula Marathon Travel Sweepstakes with the key objective of boosting the race’s Instagram audience. The travel package, valued at more than $1,000 included hotel lodging, Missoula restaurant gift cards, running gear, race weekend perks, race swag, and of course, a free entry to the Missoula Marathon or Half Marathon or the Tony Banovich 5K.
During the sweepstakes period, the Missoula Marathon’s Instagram audience increased by more than 28 percent. In addition, Instagram engagement increased by more than 3,000%, reach increased by more than 800%, and impressions by almost 1,000%. The Missoula Marathon saw similar boosts in metrics across all social media platforms, and the increased followers and engagement allows for marketing retargeting for months to come.
“The Missoula Marathon is a phenomenal race with a dedicated audience across social media,” said Andy Wallace, V.P of Programs & Partnerships at BibRave. “We were so excited to help them grow this audience with custom content that brought maximum value to participants and sponsors while minimizing the lift required by the race.”
In addition to designing and executing the Missoula Marathon Travel Sweepstakes, BibRave also created custom content for email and organic & paid social media to promote the sweepstakes across Instagram, Facebook, and Twitter.
About Missoula Marathon
The Missoula Marathon is the brainchild of a group of local, dedicated members of Run Wild Missoula who want to share the area’s beauty and Missoula’s unique feel with runners from all over. Run Wild Missoula is a non-profit, 501(c)3 running club with the mission to promote and support running and walking for people of all ages, abilities and backgrounds. The Missoula Marathon has regularly been named as one of America’s Best Races by the likes of Runner’s World, The BibRave 100, and RaceRaves.
BibRave is a marketing agency that specializes in fitness and endurance sports. With 10 years’ experience building and managing ambassador communities for large and small companies, BibRave brings a team of social media, creative, and online community-focused experts.
One of BibRave’s key strengths is developing creative event and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.
Lastly, BibRave has its own large network of social media influencers called the BibRave Ambassadors, which it leverages to drive more race registrations and product sales for the company’s event and brand partners.