The 2024 BOLDERBoulder is just under three months away with registration numbers trending higher than in recent years. While race organizers are busy preparing for this year’s race, so too are the local businesses who are frequented by race participants and their families during the Memorial Day weekend.

A recent report conducted by Visit Boulder, the official Destination Marketing organization for the City of Boulder, estimated that the 2023 race brought in around $18.8 million in direct and indirect impact to the area. According to Visit Boulder, the BOLDERBoulder is the key event that marks the beginning of the busy summer season for visitors and supports over 9,500 jobs with the strongest impact in lodging, food/beverage, and retail spending.

The report projected 80,088 people came to Boulder for the race. This number included race participants, family members of those participating, spectators, and event staff.

The report indicated that $3.9 million was spent on overnight accommodations; with over 20,000 overnight stays in the area. To add to that, $3.3 million was spent at area restaurants and an additional $2.7 million in retail spending was attributed to those in town for the event.

“We have also known the race has benefitted the local economy and are thrilled to now understand the exact impact the race has for the local businesses,” said Cliff Bosley, race director.

In 2023, 40,044 people registered to compete in the race with 35,007 finishers. It was the largest number pf participants since 2019.

The 2024 BOLDERBoulder will be held on Monday, May 27.