As 3 time returning Title Sponsor of the 2026 Running USA Industry Conference presented by haku, haku will shape the conference experience through featured sessions, product innovation highlights, and attendee-focused experiences throughout the event.
During the conference, haku will take stage at the Innovation Showcase, inviting attendees to get a closer look at the technologies redefining success in global endurance event management. There, haku will unveil its latest innovations designed to help event organizers accelerate growth, automate complex processes, and future-proof their operations at any scale.
Jackie Levi, haku co-founder and Chief Strategy Officer, will present two conference sessions focused on the future of event technology and evolving approaches to pricing strategy.
Innovation Showcase Session
The Next Chapter in Event Tech: Built to Accelerate and Automate
Sunday, February 1 | 3:00 PM
Innovation Showcase, Regency C
Participants will leave with new insight as Jackie pulls back the curtain on the emerging technologies that are poised to redefine event technology for the next decade and beyond. Participants will learn how they can truly scale and build next-generation events.
Breakout Session
Rethinking Registration Pricing: Beyond Dates and Tiers
Tuesday, February 3 | 1:00 PM
Breakout Sessions, Open Track, Regency B
In this breakout session, Jackie will teach and guide participants on how they can leave traditional pricing models in the dust and craft a new pricing strategy that maximizes revenue while respecting their participants’ high expectations.
In addition to these high-impact sessions, haku invites all participants to its caffeination station, with a complimentary gourmet coffee cart at Booth #210, returning by popular demand. The coffee cart has a perennial tradition as a favorite gathering spot for conference attendees and reflects haku’s continued drive to creating meaningful, in-person connections within the industry.
About haku
haku is the global leader in endurance management technology. Its all-in-one platform for endurance events goes far beyond registrations to manage every part of the event lifecycle, memberships, fundraising, e-commerce, marketing, and more. With haku event organizers, race directors, and their teams can cut out busy-work, deliver a better experience, and generate more profit. It brings everything together in one intuitive solution. With the industry’s only native CRM, innovative AI capabilities baked in, and a powerful suite of capabilities, haku unlocks the full potential of your data, driving revenue growth beyond registrations, increasing efficiency, and enabling smarter, data-driven decisions. Fully customizable, scalable and built for security, haku adapts to your workflow so you can focus on what matters most: running a successful event.