Miami, FL (March 24, 2026) — haku, the global leader in endurance event technology, today announced it will host an upcoming educational workshop, “Get Found Online: A No-Nonsense SEO and AI Search Workshop for Event Organizers,” on April 8th, 2026, designed to help race organizers, nonprofits, and event professionals improve discoverability in both traditional search engines and emerging AI-driven search experiences.
As the endurance industry becomes increasingly digital-first, visibility in search has become a critical driver of participation, sponsorship, and fundraising success. Research and industry trends continue to reinforce that participants and donors begin their journey online, making discoverability a foundational component of event growth.
This hands-on workshop will break down the fundamentals of Search Engine Optimization (SEO) and Answer Engine Optimization (AEO), offering clear, practical guidance tailored specifically to endurance and nonprofit event organizations, whether or not they use the haku platform.
The session will be held on April 8th and led by Philip Enders Arden, Content Marketing Manager at haku, bringing a clear perspective on how participant behavior is evolving and what that means for event marketing strategies.
“Too many races struggle with visibility because their digital presence is unclear or incomplete,” said Enders Arden. “If search engines and AI can’t understand your event, they can’t surface it.”
Attendees will learn how to:
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Structure event pages for better indexing and ranking
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Use clear, intent-driven language that aligns with how people actually search
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Fix common gaps like missing location signals, vague descriptions, and weak trust indicators
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Optimize content for both traditional search engines and AI-powered answer engines
The workshop is designed for organizations of all sizes, reflecting haku’s commitment to supporting the full spectrum of the endurance ecosystem and is designed to be relevant regardless of what website builder is used.
This initiative builds on haku’s broader investment in education, thought leadership, and industry advancement, including its presence at major industry events and the release of its annual endurance industry report.
Registration is now open:
https://www.hakuapp.com/
About haku
haku is the global leader in endurance management technology. Its all-in-one platform for endurance events goes far beyond registrations to manage every part of the event lifecycle, memberships, fundraising, e-commerce, marketing, and more. With haku event organizers, race directors, and their teams can cut out busy-work, deliver a better experience, and generate more profit. It brings everything together in one intuitive solution. With the industry’s only native CRM, innovative AI capabilities baked in, and a powerful suite of capabilities, haku unlocks the full potential of your data, driving revenue growth beyond registrations, increasing efficiency, and enabling smarter, data-driven decisions. Fully customizable, scalable and built for security, haku adapts to your workflow so you can focus on what matters most: running a successful event.