When runners sign up for a race, they’re looking for more than a finish line—they’re looking for a memory worth sharing. The 2025 Kensington Aloha Run has taken that to heart with a fresh, interactive approach to race swag that gets participants excited before, during, and long after race day.
Building on last year’s success with sun-activated race shirts that were a hit with runners, the Kensington Aloha Run has teamed up again with X T-shirt to not only bring back the crowd-favorite shirts but also introduce sun-activated medals for the first time.
Magic That Shows Up in the Sun
Sun-activated Magic Shirt:
At first glance, it’s a vibrant Aloha Run tee in bright yellow. Step outside, and hidden patterns of hibiscus flowers, palm trees, and hula dancers magically appear under sunlight, creating a fun, interactive experience for participants and highly shareable moments for social media.
Sun-activated Magic Medal:
New this year, the Aloha Run medal brings the same magic to the finisher’s celebration. Indoors, it showcases the event’s iconic design. Outdoors, the “Aloha” lettering shifts to a bold orange in the sunlight. It also doubles as a bottle opener and features hidden magnets, allowing it to transform into a fridge magnet post-race. It’s a keepsake runners will actually use—and proudly display—long after the event.
Why It Matters for Race Directors
In a crowded race calendar, unique swag helps your event stand out:
✅ Drives organic social media buzz as runners share the color-change effect.
✅ Adds tangible value to registration by showcasing premium swag in marketing.
✅ Creates a functional keepsake with medals that double as openers and magnets.
✅ Enhances participant experience, giving runners a memorable, interactive moment on race day.
💡 Interested in learning how Magic Race Swag can boost your event?
For the Kensington Aloha Run, adding magic race swag has transformed the participant experience into something runners talk about and share—helping the event stand out in a competitive race market while building participant loyalty.
If you’re a race director looking to take your event to the next level, consider how sun-activated, interactive swag can elevate your race day experience.
Visit magicraceshirts.com to explore sun-activated shirts and medals for your next race.