Treat PR to increase support for Dave McGillivray and his nonprofit


MISSION VIEJO, Calif. – Treat Public Relations has expanded its engagement with clients Dave McGillivray and the Dave McGillivray Finish Strong Foundation. The PR agency representing endurance sports events and public figures will also continue to support media relations initiatives for DMSE Sports alongside their in-house communications team.


Owner and Principal Meg Treat, APR, has been named Director of Operations and Communications of the Finish Strong Foundation, where she will oversee day-to-day operations, program and event management, as well as marketing and communications for the nonprofit. The foundation launched a refreshed brand and mission last year. Treat is tasked with launching key programming and partnerships that will bring this new framework to life. The Treat PR team will support her in this effort.


In addition, Treat PR will now manage all things related to McGillivray’s personal brand, including publicity, speaking engagements, and brand partnerships. McGillivray has been an endurance icon for more than 40 years, and continues to impact the sport with his rich stories and astute  insights.


“I’m honored to have the opportunity to grow our collaboration with Dave and the organizations he has brought to life, and this engagement presents Treat PR with a chance to really flex our creative and strategic thinking,” said Treat. “To have Dave and his team’s trust is the greatest compliment and I’m looking forward to the results we’ll continue to drive together!”


“We are looking forward to working with Treat PR on expanding the important work of our foundation and I am personally excited to work closely with Meg on many of my personal projects and speaking appearances,” stated McGillivray. “Our organizations share a vision of a world where people feel inspired, empowered and confident in their ability to achieve every goal they set. It is our hope to step closer to realizing that vision through this partnership.”


Treat’s firm began working with McGillivray, DMSE, and the foundation in mid-2022. Treat PR represents endurance sports events and race organizers across the United States, including some of the largest and most well-known running events in the nation. The agency also provides public relations and strategic communications support to endurance sports athletes and nonprofits.


For more information on Treat Public Relations, visit and follow the agency on LinkedIn, Facebook and Instagram



Treat Public Relations is a public relations and strategic communications agency serving the endurance sports industry. By stewarding the inspiring and riveting stories that define endurance, Treat PR carries out its mission to elevate authentic stories that showcase the fact that anything is possible. Based in Orange County, Calif., the firm represents endurance sports events, race organizers, as well as athletes and nonprofits across the United States. Treat PR’s key services include media relations, crisis communications, community relations, and strategic planning. For more information on Treat Public Relations, visit and follow the agency on LinkedIn, Facebook and Instagram



The Dave McGillivray Finish Strong Foundation seeks to inspire and empower youth across New England and beyond to increase physical activity, expand literacy, and build community and self-esteem through running, reading, and performing acts of kindness. Their vision is rooted in a belief that discovering a passion for physical activity, reading, and acts of kindness at a young age gives individuals self-confidence and self-respect, which empowers them to move forward—one step at a time. For over eighteen years, the foundation has remained committed to preparing individuals for future success and building vibrant communities. For more information on the Dave McGillivray Finish Strong Foundation, visit and follow the foundation on Facebook, Twitter and Instagram.