Under Armour to kick off partnership with an open-to-all Last Long Run at Renegade Running on Saturday, February 26; Eat. Learn. Play. Kid’s Run participants receive finisher’s medal, shirt & more; all registered participants receive Under Armour discounts to help gear up for race weekend.


OAKLAND, Calif. – (February 23, 2023) – The Oakland Running Festival welcomes Under Armour as its Official Shoe and Apparel partner for the March 17–19 event. With its long-standing involvement in the Oakland community, Under Armour’s partnership will kick off with a free, open-to-all “Last Long Run” at the venerable Renegade Running specialty run store, conveniently located near Lake Merritt on Sunday, February 26.

At the Last Long Run, participants will get a first look and the opportunity to try on Under Armour’s Flow Velocitti Elite and will get a chance to win one of two head-to-toe running kits. Breakfast burritos and coffee will also be served by Farley’s East. The event will begin at 9:00am and RSVPs are recommended at: https://underarmourevents.com/oaklandrunfestllr

“We’re excited to support the Oakland Running Festival community at every age and level to move not only on race weekend itself, but the preparation leading up to this running celebration,” said Under Amour’s Flynn BurchDirector of Community Impact.

On race weekend itself, youth participants in the Saturday, March 18 Eat. Learn. Play. Kid’s Run will receive participant shirts and other goodies, including a finisher’s medal, Under Armour cinch bag and water bottle. The event is limited to 500 kids and will sell out. Early registration is encouraged. 

“Under Armour has been a great partner to Eat. Learn. Play. since we launched the foundation in 2019, working together to inspire Oakland kids to live active and healthy lives,” said Chris Helfrich, CEO of Eat. Learn. Play. “We are excited to work alongside them to help get the community active through this year’s Oakland Running Festival and Kids Fun Run.”

As for those tackling the streets of downtown Oakland in any of the event distances on Sunday, March 19, participants will receive exclusive Under Armour discounts to help them gear up for race day. Registered participants can look out for their discount in event related emails.

Follow @oaklandmarathon and @runlocalevents on social media to stay informed. Participants are encouraged to share their journey with #OaklandRunningFestival and #RunLocal.

To learn more and to register, visit: oaklandmarathon.com

Run Local®

Founded in 2012, Run Local’s mission is to inspire movement in your community. It has produced events in the San Francisco Bay Area and throughout California, including the Oakland Running Festival (March) and the Santa Barbara Half presented by HOKA & SB Independent 5K (November). Each of its events celebrate the local running community, artists and the unique diversity of each region. For more information, visit runlocalevents.com and also join us on social @runlocalevents.

Under Armour

Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com.

Eat. Learn. Play.

Founded by Stephen and Ayesha Curry in 2019, Eat. Learn. Play. launched with a focus on improving the lives of kids and families in Oakland, the Bay Area and across the country. Rooted in three of the most vital pillars for a healthy childhood—nutrition, education and physical activity—Eat. Learn. Play. is working to ensure that every child in Oakland has access to the nutritious food they need to be healthy and thrive; resources to learn and love to read; and safe places and equitable opportunities to play. The organization, which is anchored around the message that children are our future, is committed to developing partnerships and initiatives that make a positive impact for generations to come. 

Stephen and Ayesha Curry cover all Eat. Learn. Play. operating costs so you can give knowing 100% of your donation supports kids. For more information about Eat.

Learn. Play., please visit www.eatlearnplay.orgInstagramLinkedInFacebook, and Twitter.