Registration is Now Open


Baton Rouge, LA – On your mark, get set, go! Carnival season starts early as FRESHJUNKIE Racing (FJR) is thrilled to announce registration is Now Open for the 2023 Baton Rouge General Mardi Gras Mambo.

The event boasts a distance for everyone from beginners to runners dipping their toe into longer distances and includes a 10K, 15K, and one-mile Fun Run. The Mardi Gras Mambo runs in downtown Baton Rouge and starts and finishes at North Boulevard Town Square.

Started in 1999 by the Baton Rouge Area Sports Foundation, the Mardi Gras Mambo has hosted Baton Rouge’s best 10K. The event is now produced by FRESHJUNKIE Racing and supported by sponsors that include Baton Rouge General, Core Power, Raising Cane’s, and many more.

“Partnering with the Mardi Gras Mambo is one way we are working to make Baton Rouge healthier,” said Edgardo Tenreiro, President and CEO of BRG. “It’s a fun, family-friendly event that reminds us how important exercise is to a long, healthy life.”

The Baton Rouge General Mardi Gras Mambo is scheduled for February 4, 2023. Event information and registration can be found at

For more information about other upcoming FJR events please click here.


FRESHJUNKIE Racing (FJR) is an endurance event production company specializing in road running races and triathlons.  Currently, FJR produces 22 events annually: 11 in Louisiana, 1 in Mississippi, 3 in Alabama, 2 in Missouri, and 5 in Florida.  While 13 of the 22 events are company owned events, FJR offers event services for organizations looking to outsource the production of their running race or triathlon.  FRESHJUNKIE Racing prides itself on attending to the small details.  Because they matter.  We are a production company made up of athletes that produce events for athletes. We know what it means to plan, train for, and participate in events and we know what the small details are.  From initial planning, permitting, and overall event operations to graphic design, marketing, and video production, we are a complete shop.  We are exhaustive in our preparation and comprehensive in our execution so that athletes can participate in experiential events they will remember for years to come. For more information, visit

About Baton Rouge General Medical Center

Baton Rouge General Medical Center is the area’s first community hospital with over 600 licensed beds between three campuses. Baton Rouge General opened its doors in 1900, and has provided the Greater Baton Rouge community with high-quality healthcare for generations. An accredited teaching hospital since 1991, Baton Rouge General is affiliated with several medical school programs, and offers other medical education programs, including a School of Nursing, School of Radiologic Technology, Family Medicine Residency Program, Internal Medicine Residency Program, and Sports Medicine Fellowship Program. For more information, visit, find us on Facebook at and follow us on Twitter @BRGeneral and Instagram @batonrougegeneral.