ASHEVILLE, NC – April 7, 2026 – Recover Brands, a pioneer in the sustainable apparel industry since 2010, is excited to announce that, as of today, it has officially assumed all managerial and oversight responsibilities for the brand, marketing, sales, and leadership of Headsweats, an innovator in performance headwear.
Headsweats was founded in 1998 with the simple idea to prevent sweat blindness and minimize sun exposure while cycling. Now, with a celebrated 28-year legacy, Headsweats continues to provide quality performance headwear to world-class athletes, a wide range of endurance events, and recreational athletes alike.
While this move represents a new alignment, both Recover Brands and Headsweats will maintain their own unique brand identities, product offerings, and outward communication efforts. Each brand will continue to operate independently, with a focus on greater complementary efforts, products, and operational efficiencies.
By bringing together Recover’s commitment to sustainability and Headsweats’ expertise in innovative performance-driven headwear, this move is focused on better supporting both customer bases and further positioning the two brands as leaders in the athletic apparel and headwear market.
The Recover, Headsweats, and greater endurance sports community can look forward to more product innovations and offerings with streamlined customer-focused service as the new relationship develops and grows with the ever-expanding customer and industry needs.
Recover is honored to manage and steward Headsweats moving forward and is proud to continue the legacy of delivering exceptional performance headwear that helps athletes perform their best. The partnership marks a milestone for both brands and their dedication to the athletic, endurance, and active communities.
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