Charlotte —  RunCharlotte and the Novant Health Charlotte Marathon announce a multi-year agreement with North Carolina-based Recover Brands to provide event tees, official merchandise, and more – with less of an environmental impact.

RunCharlotte owns and produces six of Charlotte’s most well-known running events, including the Yiasou Greek Festival 5k, Hit the Brixx, and the Novant Health Charlotte Marathon. Recover is the leader in the development of 100% recycled AND 100% recyclable apparel and gear with low waste, and positive impact on the environment. This new partnership allows both brands to act on a shared mission to make a positive impact on the community.

“To provide our runners with the best possible experience, lessen our environmental impact, and work with a local company to do it… that’s a win-win-win,” said Tim Rhodes, RunCharlotte President and Managing Partner of the Novant Health Charlotte Marathon. “This partnership with Recover speaks directly to our goal of creating opportunities to build an active, engaged, and healthier community — and connecting with partners who share the same vision.”

Runners can expect to see the first of the Recover product as the event tees for the March 16 Novant Health Lucky Day 7k.

“Recover is thrilled to be the Official Apparel Partner of RunCharlotte and their entire family of events starting in 2024. This partnership highlights their commitment to sustainability by choosing an apparel partner like Recover that is focused on making high-quality, low-impact products through our HyperLocal™ supply chains.” said Bill Johnston, Founder & President at Recover. “We’re excited to offer runners, volunteers, and staff an assortment sustainable apparel, headwear and accessories, that are both made from recycled materials and fully recyclable through the Recover Closed Loop Program”

Along with event tees for each RunCharlotte series event, Recover will produce a line of exclusive, official Novant Health Charlotte Marathon apparel, which will be available online and at the 2024 Marathon Expo. RunCharlotte and Recover will also partner on other sustainability-focused community engagement projects and initiatives throughout the year.

About RunCharlotte and the Novant Health Charlotte Marathon:

RunCharlotte is Charlotte’s home for the resources, inspiration, and experiences to guide runners of all paces. Since 2005, the Novant Health Charlotte Marathon has capped the local road racing season. The event, its participants, and partners have contributed nearly $500,000 to support programs at Novant Health’s Hemby Children’s Hospital. November 16, 2024 marks the 20th anniversary running of The Novant Health Registration is open for all events at:

About Recover Brands:

Recover is on a mission to help the earth recover by outfitting everyone with apparel and gear for the biggest positive impact possible. As a pioneer in recycled textiles, and THE RESPONSIBLE COMPANY FOR EVERYONE, Recover has specialized in manufacturing apparel and gear out of certified 100% recycled materials since the company’s founding in 2010. Through its vertical manufacturing and HyperLocal™ supply chains, Recover utilizes a unique process of repurposing recycled cotton and recycled plastic into high-quality, low-impact apparel and gear.  This process conserves over 10 times the amount of water and energy as conventional apparel and significantly reduces carbon emissions.  And all Recover apparel is fully recyclable through its 360° Closed Loop program.  Connect with Recover on Instagram, Strava, YouTube, Facebook, and online at #BeTheImpact