HAARLEM/ILLINOIS (November, 2024) – MYLAPS Sports Technology and ShaZam Racing are pleased to announce a long-term partnership introducing accurate and reliable timing technology to races across Illinois.
ShaZam Racing is an Illinois-based timing and scoring company with specialized expertise in race event management. Starting in 2025, ShaZam will utilize MYLAPS BibTag technology for all their races, including their flagship events the Detweiller at Dark and the Steamboat Classic.
BibTag technology – the best-in-class timing for mass events
MYLAPS, founded in 1982, is the inventor of automatic sports timing and continues to develop technology that is used all over the world, from the Olympics, major marathons, and NASCAR to countless local races. To offer best-in-class timing services, ShaZam Racing decided to partner with MYLAPS to use BibTag technology. This is the standard timing system for mass events with affordable chips and the highest read rates in the industry. It was used in October at the Chicago Marathon when Ruth Chepngetich smashed the women’s world record. The MYLAPS ThinTag is 75% thinner than regular tags resulting in less waste and shipment space, which has a positive impact on carbon emissions.
Creating the ultimate sports experience for all
Recognizing that the racing world is constantly evolving, and customers’ needs are changing, ShaZam looks toward the next decade of serving clients and growing their events.
“We are always canvassing the industry landscape to ensure our partnerships align with providing the most meaningful and effective race management support possible for every client, organization, and participant” stated Adam White, co-founder and CEO of ShaZam Racing. “As we move into a new chapter for ShaZam Racing, we are confident in this step forward with MYLAPS as a major asset in enhancing the event experience for every client, organization, sponsor, and participant we have the honor to serve.”
Sean Reilly, Managing Director USA at MYLAPS, expresses, “At MYLAPS, our goal is to deliver the ultimate sports experience for athletes, spectators, and events alike. It’s great to see the shared passion for sports with ShaZam and we’re thrilled that they have selected our technology to provide best-in-class timing experiences for their events. We look forward to our collaboration in the years ahead.”
About Shazam
ShaZam Racing is an Illinois-based company specializing in timing and scoring with expertise in race event management. In addition to hosting their own proprietary road and cross country races, ShaZam provides timing and scoring for clients producing their own road races (5K, 10K, half marathon, marathon) as well as track & field and cross country at the junior high through collegiate levels.
About MYLAPS Sports Technology
At MYLAPS, we support racers, athletes, and events in creating their ultimate sports experience. Every year, we capture the performance of over 20 million people worldwide. We develop accurate, reliable, and easy-to-use technology to turn data into insights, progress, and fun. Our horse racing timing solutions provide precise tracking and analysis, enhancing the experience for both participants and spectators. Founded in 1982, we have revolutionized the world of sports timing with groundbreaking innovations and set the standard ever since. Our products and platforms are used at professional events like the Olympics and INDYCAR, as well as countless local events around the corner.
